Making a List - Keeping Your Social Media Feeds Organized

After a while, your newsfeeds in Facebook and Twitter become jam-packed with updates from friends, pages you've liked, and promotions. And the social media sites are always tweaking their algorithms to adjust what you see.

There are groups of people that I like to keep up with so, I create lists in Facebook and Twitter to organize my newsfeeds. I like to see what members in my writing groups, critique groups, and anthologies are talking about. I group them in lists, and when I select to view it, I get all their latest posts in one place. My instructions for creating lists are from the web version of each of the social media sites. If you're using the application version, the links may be in different places.

For Facebook, open your personal site.  Look on the far left list of links and locate "Explore." Move down the list and click on Friend Lists. Click the Create List button. When the dialog box appears, name your list and add people. Save your list. The new list will appear under your "Friend Lists." Click it to see a newsfeed filled with posts from people you added.

To create a list in Twitter, click your photo in the upper right corner. When the drop-down appears, click Lists. The Lists page appears with all the lists that you're a part of. Click Create New List in the top right corner. Name your list and provide a description. Save it. You can add people to your list. Note, if you add someone to a list in Twitter, it appears on their updates page.

Twitter lists are fun. Others have added me to quite a few lists. I'm in one for redheads. Someone else created a Twitter list of "Heathers." It's neat to see what's out there. You do have the option to remove yourself from a list if you choose.

This is one way that I organize my social media time, so I can see the items that I'm looking for instead of wading through lots of other posts. Let's connect on Facebook, Twitter, or other social media sites. Drop me a line or add me to a list. I look forward to hearing from you.

How Readers Can Help Authors

Wanna make an author's day? Here are a few ways readers can help authors, and the effort is MUCH appreciated!

1. Write a review on Amazon, Goodreads, and Barnes and Noble. It doesn't have to be a book report. One sentence will do. The number of reviews do count in the publishing world. 

2. Subscribe to the author's newsletter. Many of them have the information on their websites. It's a great way to get updates about new projects.

3. Follow the author on social media. Likes and follows help authors build their social media platforms.

4. Invite the author to speak or Skype with your book group or club.

5. Request that your library add the author's book to its collection. Many have online forms for you to make these requests.

6. Join the author's street team or review crew. These are usually groups of super fans who get early previews, opportunities, and book swag.

7. Buy a book and give it as a gift.

8. Go to the author's signing and get an autographed book for your collection or for a gift.

9. Nominate the book for a reading at your book group. 

10. If you like a book, recommend it to others. Share their social media posts, and help them get the word out.

I love my readers. They always provide good comments, feedback, and ideas for new story lines. 

One is Often the Loneliest Number for Writers

Writing is typically a solitary activity, and it is very easy for authors to become isolated. I believe writers need to balance their time between the writing life and the social one. They need to focus on researching, writing, and revising, but networking and learning from others are also important to the writing life.

Here are some ideas that work to help with balance.

1. Find your group of like minds. Locate a writers' group for networking and idea sharing. My groups provide classes, workshops, seminars, networking, and book signing opportunities. I'm in several online groups, and they offer me training and critique group opportunities. To me, these groups are invaluable. The members are so generous with their time, and they're willing to answer questions and provide guidance. Just make sure that you're not over extending yourself by joining lots of groups.

2. My critique groups are invaluable for their feedback and beta reads. I am in an online one, and we exchange critiques via email. My other group meets monthly at a local library. Both of my groups are made up of mystery writers. That's my genre, and that's where I want to focus my time and energy. Some groups are open to all genres. Find what works best for you. I agree to review and critique their work, and they do the same for mine. It is an investment of time, but it is well worth it for me. I like the feedback from different perspectives.

3. If there isn't a writers' group in your genre near where you live, check out other genres. There are several writing groups in my area, and we often open our programs to the other groups.

4. Find authors who are similar to your style in your area to share author panels and book signings. I really don't like to do book signings alone. It's more fun when there are others . Plus, it's an opportunity to share your work with a variety of readers. I love going to events and meeting new writer friends.

5. Use social media for discussions, feedback, and research. You can find subject matter experts in a variety of fields to answer your questions. (Twitter is great for this.) Plus, it's fun to chat on social media with other authors and to share their celebrations.

6. Look for partnership opportunities with other authors (e.g. anthologies, boxed sets, special sales, guest blogs, and social media take-overs). These are great ways to share your work with readers with similar interests and to broaden your audience.

7. Look for volunteer opportunities. There are many groups that are looking for speakers and instructors for workshops. It's a great way to meet peoples (and readers). I am very fortunate that librarians and others contact our writing group with events that we share with our members. I've done programs at libraries, schools, senior facilities, and book clubs.

8. Take advantage of your library. There are so many resources there. And many offer programs that need speakers and instructors. Get to know your librarians. 

What else would you add to my list? 

My Primary Social Media Sites and How I Use Them as an Author

There are so many social media sites, and it can be overwhelming. I heard some good advice at a conference a while back -- "You can't do it all." Authors feel they need to be everywhere -- all the time. And sometimes, that takes me away from writing and editing.

Here are the sites that I'm more active with and how I use them.

Facebook - I have a personal page, an author page, and a group page for superfans. My personal page has information that I share with friends and family. I share book things on my author page, and my fan group is for previews and early review requests.

I like to use Facebook to keep up with people, learn about new events, and see what everybody's reading or writing. I probably post more to my author page than I do my personal one. I also occasionally boost posts about look launches and sales on the author page. I also create events for meetings or signings that I like to invite people to.

Make sure to tag people that appear in your photos or posts. 

Twitter - I use Twitter to keep up with the book world and all my mystery reader and writer friends. I like to share others' information and celebrations. 

I use Tweepi to manage my Twitter followers. Often there are accounts that follow you, and then they drop you shortly after. I use TweetDeck to schedule posts. I also make lists to keep up with different groups of people. The lists help me organize groups of folks that I'm interested in, so I can see their tweets.

I tweet links to my blog posts and announcements about my books. I also try to share good content from others. If you tweet about events or post pictures, make sure to tag those who are with you.

Instagram - I love looking at and taking pictures. I can spend hours flipping through Instagram. I post pictures of what I'm doing. My dogs get a lot of face time on my account. I always try to take pictures at all the events I go to. Make sure to tag anyone with you in your photos. 

Pinterest - Did I mention that I love looking at pictures? I have Pinterest boards for all kinds of things that I want to see again. I create boards for all my books and stories. I save pictures of what my characters and settings look like. I also have a board of blog posts. I also have boards for crafts and recipes that I want to try.

LinkedIn - This is my "professional" social media site that has my key jobs and skills. I use this for business networking. I have also started to post links to my blog here. 

My recommendation is to find the sites that you like to interact with and try to focus your time on those. You should have a presence on the others, but I would concentrate on a few. I try to schedule my social media time throughout the day. I catch up at breakfast. (Yes, I tweet at 5:30 AM.) I try to check on my sites at lunch, and then I scroll through my sites after dinner.

Let's Be Social:

Facebook

Twitter

Instagram

Goodreads

Amazon Authors

Pinterest

LinkedIn

BookBub

GooglePlus

AllAuthor

YouTube

What I Learned about Book Promotion from Jane Friedman

If you have not heard of Jane Friedman, you need to visit her website and blog. She is a wealth of information on book promotion and the publishing industry (traditional and indie). I recently had the pleasure of hearing her speak at the Virginia Romance Writers' meeting in Central Virginia.

Here's what I learned from  her about book promotion.

1. Your book cover is key. It must fit your genre. If you're writing a series, the books need to look like they're in the same family.

2. Check out the BookBub blog. It contains a lot of good information for authors.

3. The description of your book on the book cover should be your hook. It should be short with multiple paragraphs. Make it easy to read.

4. Look at your book's description on Amazon. Your key information should be above the "read more" link.

5. If you're looking for keywords in your genre, find a similar book to yours on Goodreads. Select the book. Then look over on the right for the See Top Shelves link. This shows you the search words that people used for this work.

6. Make sure you have a biography and headshot for your Amazon author account (and that they are current). Claim all of your books, link all of your social media, and attach your blog to this account.

7. When you're coming up with your description and keywords, think like a reader. She gave an example of an author who described her books in a unique way. But the terminology wasn't standard, and her books weren't appearing in searches. Friedman recommended to Google the term to see if it comes back in a standard search.

8. There are two types of Amazon ads, sponsored products and product displays. Read Amazon's advertising information for details of each and to see what best fits your marketing campaign.

Check out Friedman's blog and newsletters. The information is invaluable to authors.

What I Learned from Jane Friedman about Author Platforms

I attended a presentation by Jane Friedman at the Virginia Romance Writers' meeting. Friedman is a wealth of knowledge about book marketing and the publishing industry. Check out her website, blog, and newsletters. It's well worth your time.

Here's what I learned about author platforms.

1. As a writer, your platform grows out of your body of work. Your website and blog should be the center of this. Also, your website and blog should be on the same website.

2. Use your website, blog, newsletter, and your social media sites to build readership. Your platform is not just your social media sites.

3. Know who your readers are. It shouldn't be "the whole world." You need to be narrow and focused (e.g. cozy mystery readers, romantic suspense, etc.). She described this with a funnel diagram. It's wide at the opening, but you want to narrow it down at the bottom to your specific readers. Those are the folks you need to focus on.

4. Identify authors who are similar to you. Look at their websites, blogs, and Amazon author pages. See how they brand themselves.

5. The key is to build your audience. Readers like interaction and engagement.

6. Plan your give-aways strategically. These should be lead magnets (to generate new leads and new readers). Afterwards, look back to see how successful the contest was.

7. Be patient. It takes a while to grow an audience. Keep writing.

8. Check out Wattpad and Instapoets on Instagram. These are two interesting ways to promote writing.

9. Make sure your posts and newsletters reflect you and your personality. Talk to your readers on a personal level.

10. Make sure your name, tagline, and brand are clear on all your sites. Make sure that your website is linked to all of your social media sites.

11. Friedman suggested that you have a separate page on your website for each book to optimize your SEO (Search Engine Optimization). Make sure you include buy buttons for all key retailers.

12. Make sure your website has a clean presentation. The most important thing should be the biggest and be first. All things on your front page shouldn't be of equal size/importance.

13. It takes time to find the right approach for you. This is a continual process that you'll refine over time.

14. Show up every day and be engaged.

15. Build your body of work. 

l to r: Lee Wells, Me, Cynthia Price, Maggie King, Jane Friedman, Frances Aylor, Fiona Quinn, and Tina Glasneck

Twitter 101 for Writers

I am grateful for my writer friends who helped me get started with Twitter many years ago. (Thank you, Krista Davis!)  In the beginning it was a bit confusing, and frankly, I wasn't sure what I was supposed to do. Here are my Twitter 101 notes for people who are thinking about venturing out into the Twittersphere.

1. This is a social media platform, and conversations are encouraged. The goal isn't to post a few things and leave. Interaction is key. If you can't stay glued to it for hours, check back in occasionally and respond to conversations.

2. Tweets with pictures tend to get more attention that those that are just text.

3. Make sure to include a link to other content (e.g. websites, Facebook, blogs, etc.) to publicize your content or events. Use sites like Bitly or Ow.ly to shorten long URLs before you post them. (Sites like these allow you to post a large URL or path, and it will shorten it for you, so it won't take up all your space in a tweet.)

4. Use meaningful hashtags (e.g. #, pound sign, number sign). This allows people to follow specific hashtags to find your content. If I have a blog post on writing tips, I look for hashtags that would apply. Type # and then word, and Twitter will provide a list of commonly used ones. Make sure that you don't space between words (e.g. #WriterWednesday, #WritingTips #BookMarketing).

5. Remember the 80/20 rule when you do your book publicity. Twenty percent or fewer of your tweets should be "buy my book." Twitter is a social media platform for information sharing and conversations.

6. Celebrate others' successes and promote others with "likes" and "retweets." Retweets help spread the word.

7. Comment (reply) to others' tweets. This increases the engagement.

8. If you tweet about someone, tag them in a tweet. Type @ and their Twitter name. Type the @ and their name (no spaces), and Twitter will provide a list for you to choose from. For example, I'm @HeatherWeidner1. They will get a notification that you tagged them in a tweet. This provides them an easy way to reply or retweet.

9. If you see tweets with "Q" or "A" at the beginning, this is a Twitter party or Twitter chat. The moderator posts a question that's usually numbered (e.g. Q1, Q2, etc.). Then those who reply, type A and the corresponding number to keep the conversations organized. For example: Q1: What kind of dog to you have? A1: Two crazy Jack Russell Terriers. #dogs #JackRussells.

10. If you have an event that you're marketing, you may want to create your own hashtag. For example, I'm part of the Virginia is for Mysteries anthology series, and we use #VIFM in our tweets. When I want to see related tweets, I search for #VIFM, and I see anything that uses that hashtag. Note: You're not the only one using these hashtags. I always search for a hashtag before I use it to see what kind of posts are already there.

11. If you look at your Twitter analytics, you'll see numbers of impressions for weeks and months. Impressions are engagements on tweets that you send. This includes all interactions and replies. It's showing you how effective you are at reaching others.

12. Use Twitter analytics to see what kinds of interactions your tweets are generating. This shows number of likes, retweets, interactions, and link clicks within a certain amount of time. If you look at this periodically, you can see what types of tweets are getting the most attention.

13. Find accounts for people with interesting tweets. See who they follow and who follow them. You can follow their followers to add their tweets to your newsfeed.

14. I use TweetDeck (free version) to schedule tweets throughout the day. There are lots of schedulers. If you tweet regularly, see what works for you. I schedule things during the day and in the early morning hours. This helps me reach folks in different time zones.

15. I use Tweepi (paid version) to help me manage my followers. Sometimes, people follow you, and then they drop you after you've followed them back. Tweepi allows me to see accounts that aren't active and other metrics. It also suggests people to follow based on my interactions.

16. You can block others from your account if there's a need. You can also report issues to Twitter. 

17. You can send direct messages to others. These are private messages that don't appear on newsfeeds publicly. If needed, you can delete these messages. A lot of accounts send direct messages when you follow them. I don't send automated messages because I tend to ignore them unless it's someone trying to get in touch with me.

18. Some accounts use tools like TrueTwit to validate followers. If you follow them, you may get a direct message from the application. If you don't validate, then you're not following that person. 

19. Accounts with a tiny blue circle/checkmark by the name are Twitter validated accounts. It tells readers that they have the real account. There are a lot of fan and made up accounts out there. So unless there's this symbol by the account name, chances are the royal family really isn't following you.

20. You will get a lot of comments (replys) to what you post (good, bad, and ugly). Here's my two cents. You, as an author, are your brand. And posts on the Internet live forever (even if you delete them). If I find myself getting agitated or angry, I step back and take a minute or two to reread my response before I fire it off. I've always been told by social media experts to remind yourself, "Are you okay if this post is read in court?" and "Would you be okay to see this post on the front page of the paper?"

21. My newsfeed is cluttered with so many posts, that I don't always see folks that I'm interested in. I make Lists. When you add someone to your list, he/she gets a notification. (You can elect to remove yourself from a list if you' don't like the content.) You can make lists private or public. When I want to see posts from those people, I click on the list. You can also join others' public lists. I have different lists of authors who I follow.

22. When you go to classes or conferences, they often have a hashtag for the event for live tweeting, sharing of ideas, and pictures. This is a great way to meet speakers and other attendees. (Live tweeting is tweeting during an event. Sometimes, someone is assigned this task to tweet about the event as it's going on.)

23. I use Twitter for research (a lot). I'll post a question with some relevant hashtags, and you'd be surprised at all the help you get. Writers, this is a great way to find experts in certain areas. People are usually very willing to help and to answer questions.

24. Be polite. Thank and recognize people who help you or retweet you. 

What else would you add to the list? What was foreign to you when you started tweeting?

Avoiding the Distractions - Tips for Writers

There are so many distractions these days. A recent article by NBC News reported that students feel they need to check their phones about every two minutes. Like it or not, we're in a world where we are bombarded with data, alerts, pictures, and emails. It happens all the time. I grab my phone or tablet to check something, and I find myself an hour later cruising the Internet and looking at funny pet videos. Between work and home, I get about 500 emails a day. Your productivity is affected by the distractions and interruptions. Here are some ideas to help you focus on your writing.

1. I heard an interview recently with Woodward and Bernstein, and they declare an Internet Sabbath from time to time to get their writing done. They'll pick a block of time where they turn off the distractions and write.

2. Set aside a specific time for checking email and social media feeds. When that time is up, shut it down and get back to your writing.

3. Writing, editing, and proofreading are hard work, and you do need to get up and move around from time to time. Just don't let the breaks take over the work time. I have a writer friend who uses an egg timer to alert her when physical and Internet breaks are over.

4. Look at all the applications and websites that notify you of something. Pare them down and turn off unnecessary alerts and notifications. 

5. Clean up your email box. Create folders and rules for notifications that you don't need to read immediately. Keep your email box organized and tamed. It takes more time to go in and review/delete hundreds of emails. Unsubscribe to unnecessary feeds that clutter your inbox.

6. Turn off your phone or leave it in another room for a set period of writing time. If it's not there, you're tempted less.

7. Keep your physical writing space organized. If you can find the things you need, you spend less time cleaning up, organizing, or searching for that one important sticky note.

8. I have never tried any of the applications, but there are quite a few out there that will monitor your Internet time and let you know how much you're spending on what sites. There are also other applications that will limit or block you from websites. If you've tried them, let me know how they work.

What else works for you? I'd love to hear from you.