I am often overjoyed and overwhelmed with all the social media platforms that are now part of my everyday life. I want my posts to be strategic, but I also want to be well, social -- to share information and to promote other authors. It can take up a lot of time, and it can get out of control if not managed.
Here are some tools I've found that can help. Some are free, and others are subscription-based.
1. I use Tweepi (a paid subscription) to manage Twitter followers. I've found there are lots of accounts that follow you, and then unfollow you as you reciprocate. I use Tweepi to clean up there and to remove inactive accounts. To me, it's well worth the subscription to keep my followers organized.
2. I downloaded the Followers+ app for my phone. It has a paid upgrade, but right now, I'm using the free version. I use this to clean up Instagram followers. When I post pictures, I pick up quite a few followers, but many disappear after a few days. This app lets you see those who don't follow you and allows you to unfollow them.
3. I love Canva. There are many free options to create graphics for your social media posts and web graphics. Social media posts with graphics/visuals get more attention. I've used it to create logos too. You can purchase backgrounds and specialty items, but the free version usually works for me.
4. I use the free version of Tweetdeck to schedule tweets throughout the week (during work hours and in the wee hours of the morning). With the free version, I can't do a bulk load of tweets, but that's okay. I try not to schedule hundreds for the week. I look at my metrics on Twitter and try to target the times that my readers tend to be active.
5. Bitly is a great tool for reducing URLs. (On Twitter, every character counts.) I can choose my own URL or use a random one they provide. I use this for posts to all my social media sites. If I save the shortened URL, I can see how many clicks its received on the Bitly dashboard.
What other tools would you recommend?