Marketing Tips for Writers
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Recently, I’ve attended several marketing workshops, and here are some good tips that I gleaned from the speakers.
Facebook and Social Media Sites:
Barbara Hinske, with the SinC Grand Canyon Writers, stressed that authors need to go where their readers are on social media. She recommended using Facebook groups as part of your marketing strategy. Set one up for your street team/super fans. Also look for online groups that share interests with the themes in your books.
Trends and analytics change almost weekly on the social media sites. You need to keep up with what’s in and out. Marketing ideas that worked last time, may not work the next time.
Nancy Cohen suggested making a list of all the Facebook groups from your genre that allow book promotions. She has a document with all the links, so when she has a post, it’s a lot easier than trying to find sites.
Newsletter/Email List:
Barbara Hinske stressed the importance of always building your email/newsletter list. This is a key part of your author platform. Make sure you have a signup sheet at every event you do. When I do Facebook parties and take-overs, I always include a link for people to sign up for my newsletter.
Other Resources:
Speakers in both of the sessions I attended recommended the following as resources for authors:
What have you added recently to your marketing toolbox that works for you?
