Even before you start to publish, one of the first things you hear (all the time) is to build your author platform, get a website, and start a blog, all important parts of your marketing. Your blog is where you can post your updates and share information. A blog allows you the opportunity to build followers and readers outside of your books. And you can set up a place to collect newsletter subscribers. Here are tips I've learned through the years about blogging.
1. Your blog needs to be on your website, so that you drive traffic to your site. If you have a website and a separate blog, you're missing an opportunity to have your blog readers check out your home site.
2. You need to decide what you want to blog about. If your subjects are too broad, then it's hard to build a following. On my personal site, I blog about the writing life and writing tips. I also have another group blog called Pens, Paws, and Claws. Here, we blog about writers who love pets (and all things pets). I also have a #WriterWednesday feature on this site to promote other authors.
3. Decide how often you want to blog. I used to blog twice a week, and it became a difficult schedule to maintain with all the other things going on in my life. I blog on my site on Fridays. On Pens, Paws, and Claws, one of the featured authors blogs each Saturday, and we have guest interviews on Mondays. Find a schedule that works for you (and doesn't take away from your writing time).
4. Use your other social media sites to promote your blog and share your blog posts. Post links to your other sites. It will drive traffic to your blog (and website).
5. During the week, I schedule Tweets about my current blog post and others from the past. This is a good way to share your information. I use TweetDeck to schedule these, but there are a lot of different applications out there to help you with scheduling.
6. There are lots of blogging promotion groups on Facebook. If you participate in these, you agree to share their content, and they share yours. It's a good way to find new readers and bloggers. It's also a great way to get your information shared to a variety of social media sites.
7. There are several sites that will help you ping your site to let search engines know about your site. It's important to do this from time to time to ensure that people can find you. I use Ping-o-matic, but here are plenty to choose from.
Best wishes with your blogging. Let me know what else you'd add to the list.