What Should You Put in Your Next Newsletter?

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I think your website and your newsletter are the two most important parts of your platform because you own them. Sometimes though, it’s hard to come up with interesting content. Here are some ideas…

  • Add a “What’s New” section to talk about what’s coming out next.

  • Run a contest. Ask a question and then post the winners in your next newsletter.

  • Add a recipe.

  • Show pictures of recent events. Include ones with readers.

  • Include pictures of your pets.

  • I feature author interviews on my blog. I pick a few to feature in each newsletter. It introduces my readers to new authors, and I get to reuse some blog posts.

  • Include fun facts about the month or season. Brownilocks has a neat calendar of all kinds of “holidays” and celebrations.

  • Include links to podcasts, special interviews, anthologies, or group blogs that you participate in.

  • Add a list of upcoming events (in-person and virtual).

  • Talk about what’s going on with you. Readers are interested in what you do when you’re not writing.

  • Partner with another author. Let her guest star in your newsletter, and you visit hers.

What would you add to my list?