I'm working with the final proofreader and the cover designer for my next Delanie Fitzgerald novel. It's slated to launch in November, and I'm really excited to share more of Delanie and Duncan (and Margaret's) antics. I learned a lot about book marketing and publicity with the first book, and I'm working on my plan for this one.
For the first book, I was new to the book marketing world. I'd worked with teams on publicity for anthologies. A lot of that knowledge transferred, but it is a little different when it is your book, and your book alone.
Here are some ideas...
- This time, I'm putting pen to paper and defining my marketing plan. I had lists before, but I think planning out and coordinating my publicity will be more effective.
- Spread the word with blogs. I'm coordinating blog tours and guest blog posts again this time. It also helped with getting reviews.
- I'm going to put out newsletters this time. I've been collecting email addresses for a while, and I never put together a newsletter.
- I'm going to continue to arrange appearances at book stores, book festivals, and other mystery events. I do quite a few author events throughout the year. I enjoy talking with readers and writers.
- I sent out a few press releases last time. I'm going to coordinate this and expand my contacts.
- I always send an update to the "news" section of all my professional organizations and alumni groups. Last time, one college did a feature article on it, and the other purchased it for their library's alumni collection.
- I have an active social media presence. I added LinkedIn recently to my routine, and that has generated additional traffic for my blogs. Previously, I posted only my professional or "work" announcements there.
- I'm going to coordinate a cover reveal this time to build up some excitement.
- I also plan to do more Goodreads give aways. Last time, that generated some buzz for the book.
- My Facebook and other social media boosts were more random last time. I'm going to do better at having a strategy for this book.
I'm also looking forward to our Sisters in Crime - Central Virginia meeting next week with Mary Burton, LynDee Walker, Tina Glasneck, and Mary Behre. They're going to share their book marketing ideas.
What would you add to the list?