25 Ideas for Social Media Posts

Social media is a key part of every author’s marketing plan. It’s important to check in regularly and post responses and comments. It’s also key to have regular posts. Here are some ideas if you’re looking content ideas for your sites. Readers are interested in you and what you do outside of your writing life.

Post a photo or video of…

1. What you’re reading and get feedback on what others are reading - It’s great to do a shout out to other authors.

2. Your pet (or your neighbor’s pet)

3. Your favorite recipe or a picture of the dish

4. Things you see on your walk

5. Your favorite writing spot

6. Things you see from your writing cave’s window

7. Your desk or your junk drawer

8. Your favorite reading spot

9. Where you’ve been lately and why

10. Your favorite place to vacation

11. Your library or favorite bookstore

12. A request for TV show or movie recommendations

13. Your latest hobby or project

14. Your favorite holiday decorations

15. Your favorite seasonal snack or drink

16. Share a behind the scenes tidbit from one of your book’s locations

17. Share a tip or a hack about how to do something

18. For #ThrowbackThursday or #FlashbackFriday…Everyone has that funny school picture.

19. A sunset or sunrise

20. Things from your garden or flowerbed

21. Your favorite tiny or free library

22. Something that happened on this day in history or in pop culture

23. Places from your hometown

24. Before and after shots of something you’ve changed

25. Your favorite quote

Remember text-only posts don’t do as well. It’s always good to have a photo or a video. You can use a drawing tool to make a graphic to garner more attention for your post.

What other ideas would you add to my list?

Making a List - Keeping Your Social Media Feeds Organized

After a while, your newsfeeds in Facebook and Twitter become jam-packed with updates from friends, pages you've liked, and promotions. And the social media sites are always tweaking their algorithms to adjust what you see.

There are groups of people that I like to keep up with so, I create lists in Facebook and Twitter to organize my newsfeeds. I like to see what members in my writing groups, critique groups, and anthologies are talking about. I group them in lists, and when I select to view it, I get all their latest posts in one place. My instructions for creating lists are from the web version of each of the social media sites. If you're using the application version, the links may be in different places.

For Facebook, open your personal site.  Look on the far left list of links and locate "Explore." Move down the list and click on Friend Lists. Click the Create List button. When the dialog box appears, name your list and add people. Save your list. The new list will appear under your "Friend Lists." Click it to see a newsfeed filled with posts from people you added.

To create a list in Twitter, click your photo in the upper right corner. When the drop-down appears, click Lists. The Lists page appears with all the lists that you're a part of. Click Create New List in the top right corner. Name your list and provide a description. Save it. You can add people to your list. Note, if you add someone to a list in Twitter, it appears on their updates page.

Twitter lists are fun. Others have added me to quite a few lists. I'm in one for redheads. Someone else created a Twitter list of "Heathers." It's neat to see what's out there. You do have the option to remove yourself from a list if you choose.

This is one way that I organize my social media time, so I can see the items that I'm looking for instead of wading through lots of other posts. Let's connect on Facebook, Twitter, or other social media sites. Drop me a line or add me to a list. I look forward to hearing from you.

How Social Media Analytics Can Help Authors

Analytics and numbers are important. They can tell you a story about your social media footprint and what your readers are seeing (or not seeing). Sometimes, as an author, we get too wrapped up in writing and marketing that we don't watch our metrics and see what they are telling us.

Blog/Websites - I look at my website/blog analytics at least daily. This tells whether or not the site is getting active traffic. My website has a new geographic feature that shows me on a world map where my visitors are coming from. That helps when I want to target ads to my readers. Plus, it's really cool and humbling to see all the readers from different countries.

These numbers will tell you if your blog promotions are working. You can see the date/time when users hit your site. This also gives you a clue for days/times that are best for your posts. Most of my North American readers are active between 7:00 and 10:00 PM. My European readers are active between 12:00 AM and 2:00 AM (my time). 

Over time (and that's the key; you need to build up several months' worth of information), the popular content metrics will tell you what posts and pages draw the most viewers (and which do not). Keep this in mind when you revamp your site. You can also see which types of blog posts are more popular too. Do more of what gets attention. Cut out what's being ignored.

Facebook - As you increase your page likes on Facebook, you get access to more analytics on your fan/author page. Click Insights to see the information. You can see traffic and how many people your posts reached. In the middle of the page, you can see your most recent posts and the number of people you reached organically (without advertising) and through paid ads or boosts. I typically check these analytics before, during, and after an ad campaign or a post boost. 

Twitter - To see your Twitter analytics, click the Tweet Activity link on your home page. It shows the number of tweets (Tweet Count) and your impressions. An impression is a tweet that generates interactions/replies. Change the date range to see information for different time periods.

There are smaller graphs on the site that depict your number of interactions, link clicks, retweets, likes, and replies. This information shows you what type of content is generating interaction. And this can help you reconfigure your content to subjects that create more activity. You will see whether tweets with pictures/videos or specific hashtags generate more activity.

Numbers tell a story, and I think they're important. I just don't recommend you spend excessive time fretting over them. (You have your next book to write.) You will lose and gain followers. It happens. You'll post something that you think is brilliant and get no responses. Then other times, you'll post something benign, and it goes viral.  I look at posts that generate a lot of traffic and try to craft future posts like them. I also at my posts to ensure that they are not all "buy my book." "Social" is the key to social media. Authors who are successful on their social media sites know how to interact, comment, share information, and share others' celebrations.

Happy posting. Look me up on social media.