There are so many social media sites, and it can be overwhelming. I heard some good advice at a conference a while back -- "You can't do it all." Authors feel they need to be everywhere -- all the time. And sometimes, that takes me away from writing and editing.
Here are the sites that I'm more active with and how I use them.
Facebook - I have a personal page, an author page, and a group page for superfans. My personal page has information that I share with friends and family. I share book things on my author page, and my fan group is for previews and early review requests.
I like to use Facebook to keep up with people, learn about new events, and see what everybody's reading or writing. I probably post more to my author page than I do my personal one. I also occasionally boost posts about look launches and sales on the author page. I also create events for meetings or signings that I like to invite people to.
Make sure to tag people that appear in your photos or posts.
Twitter - I use Twitter to keep up with the book world and all my mystery reader and writer friends. I like to share others' information and celebrations.
I use Tweepi to manage my Twitter followers. Often there are accounts that follow you, and then they drop you shortly after. I use TweetDeck to schedule posts. I also make lists to keep up with different groups of people. The lists help me organize groups of folks that I'm interested in, so I can see their tweets.
I tweet links to my blog posts and announcements about my books. I also try to share good content from others. If you tweet about events or post pictures, make sure to tag those who are with you.
Instagram - I love looking at and taking pictures. I can spend hours flipping through Instagram. I post pictures of what I'm doing. My dogs get a lot of face time on my account. I always try to take pictures at all the events I go to. Make sure to tag anyone with you in your photos.
Pinterest - Did I mention that I love looking at pictures? I have Pinterest boards for all kinds of things that I want to see again. I create boards for all my books and stories. I save pictures of what my characters and settings look like. I also have a board of blog posts. I also have boards for crafts and recipes that I want to try.
LinkedIn - This is my "professional" social media site that has my key jobs and skills. I use this for business networking. I have also started to post links to my blog here.
My recommendation is to find the sites that you like to interact with and try to focus your time on those. You should have a presence on the others, but I would concentrate on a few. I try to schedule my social media time throughout the day. I catch up at breakfast. (Yes, I tweet at 5:30 AM.) I try to check on my sites at lunch, and then I scroll through my sites after dinner.
Let's Be Social: