Things to Do When I Have a New Book - Tips for Authors

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When you have book launch, there are hundreds of tasks you need to do for promotion and marketing. Here’s my list of things authors should remember to do to ensure that your sites are current and show off your new book.

Website:

  • Update your cover and your book links.

  • Make sure that the new book is listed in your press kit.

  • If you offer book club discussion questions, create a new set for this book.

  • Update your events page with all of the tours and signings you’ve scheduled.

  • If you sell books on your site, make sure to update that section, too.

Social Media Sites

  • Review all of your biographies on your sites and update. (Facebook Instagram, Twitter, LinkedIn, Pinterest, BookBub, Amazon Author Central, Goodreads, etc.) If you have some that you don’t use as often as others, check to see that the information is current there.

  • Update any graphics or photos. You want your readers to recognize you when they visit your social sites. Your brand should be on each site.

  • If you have a commerce/shopping site on any of your pages, make sure you’ve included this one.

  • Upload any new graphics of the book.

Other Documents

  • Create a document that contains your story’s summary (long and short version), biography, and social media links.

  • Add all of the book buy links to your documentation. That way, you have one place to go when someone asks for your information.

  • Create bookmarks and email signup sheets for your events and presentations.

  • Draft your press release and add it to your press kit.

Best wishes with your book promotion!

#ThisorThatThursday Author Interview with Nzondi

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I’d like to welcome Nzondi to the blog for #ThisorThatThursday!

A few of your favorite things: TikTok videos featuring grandparents doing a dance challenge, collecting Spider-Man comic books, playing Madden Football.

Things you need to throw out: Pizza that’s been in my refrigerator for five weeks.

Things you need for your writing sessions: Irish Creme Whiskey & coffee.

Things that hamper your writing: Irish Creme Whiskey.

Things you love about writing: I can write on Hooters napkins, on a grocery line or even when in a long session in the bathroom. 

Things you hate about writing: When people ask me to write their story based on an idea they have in their head.

Hardest thing about being a writer: Getting the same respect as music recording artists and actors.

Easiest thing about being a writer: There’s nothing easy about being a writer.

Things you never want to run out of: Coffee or caffeine pills.

Things you wish you’d never bought: My grandparents’s idea of who they think I should be.

Words that describe you: Underestimated.

Words that describe you, but you wish they didn’t: Misunderstood.

Favorite foods: comfort food, Indian food, Italian, most sweet pies, Cheesecakes and Bundt cakes.

Things that make you want to gag: Honey. 

Favorite music or song: Instrumental house music.

Music that drives you crazy: Bad karaoke.  

Favorite beverage: Irish Creme Whiskey.

Something that gives you a sour face: Listening to a great guitar solo—so good you get that ugly face!

Favorite smell: A woman who understands the power of fragrant seduction. 

Something that makes you hold your nose: A great funk band playing live.

Something you’re really good at: Being an underdog.

Something you’re really bad at: Quitting.

Something you wish you could do: Sing a duet with Ariana Grande or have a forward written in my novels by an author that influenced me.

Something you wish you’d never learned to do: Complain.

Something you like to do: Play video games.

Something you wish you’d never done: taken edibles in my fiftieth birthday.

Last best thing you ate: A steak sandwich with Béarnaise sauce from Ruth’s Chris.

Last thing you regret eating: The sidewalk when I went skating.

The last thing you ordered online: Spider-Man comic books.

The last thing you regret buying: $400 tickets to the Cowboys/Rams playoff game.

Things you always put in your books: Self-empowered female characters with a ton of angst and baggage.

Things you never put in your books: Trolls, I hate trolls.

Favorite places you’ve been: My imagination.

Places you never want to go to again: The darkest places of my mind.

Favorite books (or genre): Comic books.

Books you wouldn’t buy: Books with troll pictures in them.

People you’d like to invite to dinner (living): Salma Hayek, Meryl Streep, Oprah, the Dalai Lama, the Obamas, Rita Wilson and Tom Hanks.

People you’d cancel dinner on: Wendy Williams.

Things that make you happy: Nothing. 

Things that drive you crazy: Everything.

Most embarrassing moment: Diarrhea during a six-mile run.

Proudest moment:  Seeing my sons graduate college.

Best thing you’ve ever done: I haven’t done it yet.

Biggest mistake: Taking opportunities given to me on a gold platter for granted.

The coolest people you’ve met: Madonna, Prince, Viola Davis, Debbie Allen, LL Cool J, Ashley Graham, Rev. Jesse Jackson and Robert Sawyer.

 

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About Nzondi:

Nzondi (born July 4th, 1966) is an American urban fantasy and horror writer. His novel Oware Mosaic won the Bram Stoker Award for Superior Achievement in Young Adult fiction.

Among his many short stories that were published in anthologies and print magazines, Nzondi’s short story, “Raising Mary: Frankenstein”, was nominated for 2016 horror story of the year for the 19th Annual Editors and Preditors Readers Poll. Additionally, three of his short stories were on the Horror Writers Association Reading list for the 2017 Bram Stoker Awards.

A former Director of Education for NYC schools and the Sylvan Learning Center, the award-winning educator earned a BFA from Long Island University. Nzondi currently lives bi-coastal in New York and Los Angeles. Follow Nzondi on his social media platforms @Nzondi3 on Twitter or as Ace Antonio Hall Instagram and Facebook for news, books, updates and appearances for keynote speaking events at writing conferences.

What's on Your Book Launch Checklist? Tips for Authors

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I’m a firm believer in checklists and reminders, and with all the details and planning that go into a book launch, here are some ideas for your checklist.

Planning is the key. Many bookstagrammers, podcasters, book reviewers, and book promo services schedule their calendars MONTHS in advance. As soon as you have your date, start your planning.

First Things First

  • Get some kind of calendar to record deadlines and event dates. Figure out what works for you. For me, I print out a monthly calendar three months ahead and three months after the big day. This also helps me not to overload certain days with similar items.

  • I also create a launch spreadsheet and list every type of promo that I want to include with all the links and contacts.

  • I keep my lists from previous books, so I always go back and look at what I did last time. If it worked, I try it again, and I jettison the items that weren’t worth the time, effort, or money.

  • Reach out to the podcasters, reviewers, blog tours that you really want to target as soon as you know the date, especially if you’re planning a cover reveal or a big bang event for your launch week. Many book their calendars three to six months in advance.

Do What You Can Early

  • When you start to schedule interviews and guest blogs, start crafting the posts when you have some free time. I record what’s needed for each submission in my spreadsheet (e.g. headshot, book cover, book links, etc.). If you’re doing a blog tour, it takes a lot of time to complete all the interviews and to come up with interesting posts.

  • Always be professional. I make sure all my deadlines are on my calendar. If you commit to something, do your best to deliver.

  • I also list all of the “go-live” dates on my calendar for when the posts/podcasts are available, so that I can promote them on my social media sites. Most reviewers, podcasters, and bookstagrammers don’t get paid for the book promotions, and authors need to do their part to share and comment.

Be Creative

  • Think about all angles when you’re planning events and book promotions. Interesting or unusual stores/museums/places might be willing to host you for a talk or a book signing. (We’ve done some really successful book signings at wineries, coffee shops, gift shops, and museums.)

  • I keep a massive spreadsheet of contacts. I cruise through it when I start to plan a launch and book promotions.

  • Look at all the groups/organizations that you’re a member of. Many are looking for guest speakers. They also have newsletters that have spots for member announcements. Don’t forget your clubs, neighborhood groups, and alumni groups.

  • Make a list of the key things in your book. Look for groups that are interested in these. They might be willing to interview you or partner in some way to promote your book. Examples from my Delanie series are female private eye, English bulldog, Central Virginia setting, 80s rock music, roller derby, drag queens, larping, Comicons, Sears Catalogue houses, and Poe. We had a lot of success promoting our Virginia is for Mysteries series at tourist spots and our Mutt Mysteries at dog-themed events.

Be Organized

  • I have a Word file for each book with my current bio, social media links, book links, ISBNs, and book blurb. This keeps all the information in one place when I need it for interviews or posts.

  • I also create a folder on my laptop that has difference sizes of the book cover and my headshots. It helps to keep things together, so you can put your hands on them

Planning is really important, and with all the pieces and parts, it’s easy to miss something. These are some things that have worked for me.

Best wishes with your book launch and promotion!

#ThisorThatThursday Interview with Melissa Yi

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I’d like to welcome Melissa Yi to the blog for #ThisorThatThursday.

Things you always put in your books: humor, intelligence, strong women, and friendship/connection. I also love food, so that's fairly mandatory.

Things you never put in your books: So far I've avoided the abuse and murder of indigenous people because it makes me so sad, even though it's an important topic

Favorite music or song: I've always been a pop music girl—some of my recent downloads include Flo Rida, the Barenaked Ladies, Abba, MC Hammer, Kanye West, and Cardi B. I'm crazy about 1 Million Dance Studio on YouTube. I also like a capella music (Pentatonix) and musical theatre.

Music that drives you crazy: terrible autotune, screeching, chanting, and monotonous music

Things that hamper your writing: To be honest, one of the biggest problems is me procrastinating on the Internet! I also have trouble if my son is loudly playing video games in the background. And forget it if I have to police my kids' virtual school, get my 12,000 steps in, and somehow that fridge is always calling to me …

Things you love about writing: cool characters that surprise me, plots that twist seemingly out of nowhere, the joy of meeting readers who "get" me

Hardest thing about being a writer: butt glue, which means writing consistently and in a great amount every day. I want to play hooky sometimes. Also marketing. It would be so amazing if you could write a book and magically connect with the right readers instead of advertising and social media.

Easiest thing about being a writer: I love clearly communicating with people. It's great to cut through the B.S. and say exactly what's happening. And so fun to invent, although that's not always easy!

Things you need for your writing sessions: energy and imagination. I usually write on my computer or iPad, but I can make do with a felt tip pen and paper in a pinch. I also write in my email or in my Notes app if I'm on the go. To motivate myself, I'll do writing sprints where I can see other writers writing away in real time, especially during NaNoWriMo (writing a novel during the month of November). I've also experimented with dictating while I walk.

Things you need to throw out: pretty much everything. I'm an environmentalist and a sentimentalist, so I have trouble shedding possessions, and I don't have time to Marie Kondo everything. Just looking at my desk, I see broken headphones. My kids are always breaking headphones. My engineering husband tries to save them.

A few of your favorite things: my family, including our beloved dog Roxy, writing "The End" and knowing I've done my absolute best, delicious food, curling up with my books, saving lives when I work as an emergency physician, yoga, walking with my friends, a good show (theatre or streaming), energy in the morning and quiet at night, sunshine, and snow.

About Melissa:

Melissa Yi is an emergency physician who writes her critically-acclaimed Hope Sze medical crime series. The latest thriller, Scorpion Scheme, is a finalist for the Killer Nashville Silver Falchion Award for Best Thriller. Melissa’s stories have been longlisted for the Staunch Prize (best international feminist thriller) and finalists for the CWC/Arthur Ellis Award (best crime story in Canada) and the Derringer Award (best crime story in the English language). Under the name Melissa Yuan-Innes, she writes speculative fiction, romance, poetry, and non-fiction.

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20 Bookstagrammers You Need to See

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#Bookstagram is a phenomenon of Instagram. It’s a popular hashtag used to showcase books in pretty settings and arrangements. There are all kinds of themes and challenges. If you’re a book lover, check it out. Bookstores, libraries, readers, reviewers, interior designers, and others feature their latest reads and reviews with so much creativity. Here are 20 of my favorites.

In no particular order:

  • @ElleryAdamsOfficial

  • @SocraticKicks

  • @Bookishly_Overdue

  • @Kamis_Korner

  • @OverflowingShelf

  • @The_Reading_Beauty

  • @Amandas.Bookshelf

  • @neelhtak

  • @CozyMysteryCorner

  • @ashleyisbookish

  • @neverlandbooks

  • @teryn_books

  • @whatsbethanyreading

  • @alysonbookishthoughts

  • @Books_and_Benches

  • @NeverLoweonBooks

  • @berkleyrosereads

  • @inked.in.pages

  • @escapetothebookshelf

  • @wiltedpages

Bookish Hashtags for Authors

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Hashtags, Pound Signs, or Octothorpes (#) are ways to tag topics of interest on social media. While Facebook doesn’t lend itself well to them, some of the other sites do. It’s always a good idea to use as many as you can on Twitter and Instagram to widen the reach of your posts. Here are some popular book ones that you may want to check out.

  • #AmReading

  • #AuthorsofInstagram

  • #AuthorsofTwitter

  • #BookAholic

  • BookChallenges

  • #BookCommunity

  • #BookDragon

  • #BookFollow

  • #BookHive

  • #BookishAesthetic

  • #BookRecommendation

  • #BookLover

  • #BookNerd

  • #BookNerdLife

  • #BooksGalore

  • #BookShivers

  • #Bookstagram

  • #BookWorm

  • #BooksandWine

  • #BookStack

  • #BookShelf

  • #FaceinaBook

  • #IGReads

  • #MysteryBookSeries

  • #PrettyBookPlaces

  • #Shelfies

  • #TimetoRead

What's Your Social Media Strategy? Tips for Authors

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It’s always good to have a plan or a strategy, especially for your social media posts. Here’s what I’ve learned.

What Works

  • Watch your analytics on your sites for a couple of months. Figure out what types of posts are getting the most attention. Do more of those. Do less of what is getting ignored.

  • Look to see what time of day you get the most interactions. Schedule your posts during these times.

  • Less than 20% of your posts should be “buy my book.”

  • Ask questions to get your followers to interact with your posts.

  • Make sure that you respond to comments and tags. (Don’t forget the “social” part of social media.)

  • When I have a book launch, I create a calendar (3 months of either side of the big day). I record guest blogs, blog tours, interviews, and events, so I don’t forget to share and comment on them. It also helps me keep up with deadlines and what I owe for interviews. A calendar also helps you to not overload certain days with posts.

  • Vary the types of posts that you do for book events. I usually do a “save the date’” post to announce whatever it is. Then I post a graphic or share one from another site later as a reminder. The morning of the event, I’ll do a “I can’t wait for XX” post and tag people I know who are going. Then during/after the event, I post pictures and tag people.

  • All of the sites are powered by their unique algorithms that change frequently. If you notice that your interactions change radically, you may want to look at your analytics and vary your posts.

Twitter

  • I use Twitter to drive traffic to my blog (on my website). Each day, I schedule one post for the current blog post and then I schedule a retro one. I make sure that half of these posts are scheduled for the after-midnight crowd. I picked up followers in different time zones when I started this.

  • Each week, I schedule two tweets about my books at times when my readers are most active on Twitter.

  • I also schedule 3-5 funny tweets a week.

  • Then when I’m skimming my Twitter feed, I comment and retweet interesting tweets.

Facebook

  • Facebook has a new Creator Suite for organizing and managing your posts. I found that when I scheduled a set, I didn’t get the traffic that I normally did, so I went back to creating the posts each day.

  • In a given week, I post about funny things going on and any adventures I’ve had. I try to do at least one post a day during times that my followers are active on FB.

  • I post 2-3 book posts a month unless I have an announcement for a launch, sale, or event.

LinkedIn

  • I primarily use this site to interact with professionals related to my day gig.

  • I do post a link to my writing advice blog once a week. This introduced my blog to a new audience.

Instagram

  • I’ve found that two, scheduled IG posts a day (one in the morning and one in the afternoon) get more attention than 3-5 a day (that pesky algorithm thing).

  • Since IG only offers you one clickable link, I made my website link go to the blog’s home page to see the latest post.

  • I schedule 14 funny posts a week ( one each morning and afternoon).

  • I’ll schedule 2-3 book posts a week (usually in the evening on weekends) when my readers are active.

  • If I happen to take a picture of something interesting that I’m doing or my adorable dogs, I’ll post these ad hoc.

These ideas have worked for me. If I notice that something changes, I’ll do some research and adjust. Try what works for you and change it up if it doesn’t increase your interactions. It helps me to schedule the majority of my posts, so that I can use my social media time to interact and network instead of creating and planning content.

#ThisorThatThursday Author Interview with Marie Powell

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I’d like to welcome author, Marie Powell to the blog for #ThisorThatThursday!

A few of your favorite things: I like chocolate, blackberries, and reading. Reading anything, but fantasy novels in particular. I try to read about 50 novels a year, over and above the research books I use. Favourite authors: Edgar Allan Poe, T.H. White, Edgar Rice Burroughs, Cassandra Clare, Leigh Bardugo, Jim Butcher, Kelley Armstrong, and oh, so many more.

Things you need to throw out (or recycle?): Shoes I’ll never wear again, old magazines, and cords and adapters that go with—something from the 1990s, maybe?

Things you need for your writing sessions: Time! I always need more time.

Things that hamper your writing: Lack of timeT

Things you love about writing: I love those moments when I feel like I’m “in the zone.” When I’m out walking and my mind starts ticking with the rhythm of my feet, or the wind whispers in my ear, or I hear a scrap of conversation, and it floats in and around my brain until it comes out through my fingers on the keyboard as a story.

Things you hate about writing: Never having enough time to write all the stories I want to write. Okay, I know, I already mentioned that. (But seriously, couldn’t somebody invent a time-stretcher?)

Favorite foods: Ooh, lots! Lately I’m into cooking with medieval spices - cubebs, grains of paradise, long-peppers, ginger, cloves, and sage, mint, and parsley from my herb planter. I took an online class called “Eat Medieval” from Durham University and Blackfriar’s Restaurant last Christmas during the Covid lockdown, and it was so much fun that I signed up for two more. Going for another as soon as it’s advertised. There are combinations of sweet and savory spices you’d never have thought to combine, called Poudre Fort and Poudre Douce. Love it! These spices go great on anything you can bar-be-que in foil too, like chicken, white fish or salmon, root veggies, zucchini, mushrooms, root veggies, you name it.

Things that make you want to gag: Greasy bacon and over-easy eggs. (Give me poached any day!)

Things you never want to run out of: Books! Herbs and spices. Cat food (for my cat, of course).

Things you wish you’d never bought: Rabbit meat. I ordered it without realizing it was a whole, entire rabbit, flattened on a Styrofoam platter. It’s haunting me from the freezer. Tastes like chicken, right? (Maybe I can find someone to give it to.)

Favorite beverage: Coffee in the morning; tea in the afternoon

Something that gives you a sour face: Sour candy. (Sorry, kids)

Favorite smell: The ocean, when you just catch a scent of it on the Chinook wind, coming over the Prairie from the Pacific. It reaches all the way here, and takes me back to west-coast holidays when I was a kid.

Something that makes you hold your nose: Oh, gag me! Let’s not even go there.

The last thing you ordered online: I should say books, but actually it was spices. Cubebs from Salt’Sup in Estonia, elderflower leaves and some very nice pepper grinders from Amazon, of all places, and Grains of Paradise and Long-peppers from the Silk Road in Calgary. I have enough of each to last for the rest of my life now, I’m sure, and it wasn’t even expensive, which really surprised me. Gotta love the Internet!

The last thing you regret buying: Remember that rabbit I mentioned earlier?

Things you always put in your books: Ghosts, or something from the past that haunts the present. And siblings. It seems I always have a brother-sister team or at least the mention of siblings in my novels and my short stories.

Things you never put in your books: Ummm… Can’t really think of anything.

Favorite places you’ve been: Wales, Ireland, Cuba, New York, Cabo San Lucas, the Mexican Riviera, the Yale University library, Minneapolis, Northfield (Minnesota), Tacoma, Seattle, Vancouver, Victoria, Tofino, Calgary, Edmonton, Medicine Hat, Drumheller, Eastend, Saskatchewan Landing, Cypress Hills, Hecla (Manitoba), Toronto, Montreal, Fredericton, St. John’s, riding on ferries across large and small bodies of water, riding on trains like the old TransCanada or even the Amtrack red-eye watching the countryside zip by in the dark, sitting in darkened theatres watching actors rehearse new plays -- wait, maybe everywhere I’ve ever been! I really love travel. It’s always an adventure, even if it’s just driving a few km down the highway to have supper in a small town restaurant.

Places you never want to go to again: Never? Like, never go again? I mean… what if I got it wrong or missed something the first time? I think every time I’ve said “never” in my life, I’ve proven myself wrong. So, better not to say that word.

Favorite books (or genre): Fantasy, historical fantasy, paranormal thriller

Books you wouldn’t buy: Steamy erotica and books with naked torsos (male or female) on the covers. Sorry. I worked as a dramaturg and assistant stage manager for a while when I was young, and I can’t help but think of all the out-of-work actors who have to make ends meet in various ways. Those images just feel exploitive to me.

The nicest thing a reader said to you: “It was like I was there. I mean, I could really visualize it. And when I read that final paragraph of Spirit Sight, it gave me shivers!”

The craziest thing a reader said to you: “You know, you should write a story about my life. It’ll make you famous. No, really. You write it, and we’ll split the profits.”

About Marie:

Marie Powell’s adventures in castle-hopping across North Wales resulted in her award-winning medieval fantasy series Last of the Gifted: Spirit Sight and Water Sight (thanks to Creative Saskatchewan Book Production and Market/Export grant programs). Marie is the author of more than 40 children’s books, along with award-winning short stories and poetry. Find her at mariepowell.ca

Let’s Be Social:

Website:  https://mariepowell.ca

Mailing List:  https://landing.mailerlite.com/webforms/landing/a8p8d2 

Twitter: @mepowell   https://twitter.com/mepowell

Facebook: @MariePowellAuthor  https://www.facebook.com/mariepowellauthor

Instagram: @MariePowellAuthor https://www.instagram.com/mariepowellauthor/

YouTube: Last of the Gifted: https://www.youtube.com/playlist?list=PLiJ3JY8YIleqD6W-cJHgSwWKlz3JV_sL3

Linktree: https://linktr.ee/mariepowell

Book Links:

Spirit Sighthttps://books2read.com/u/3n8A95 

Water Sighthttps://books2read.com/u/4A701d