My Six Favorite Tools for Book Marketing

I've found some interesting tools and websites to help authors with their social media and book marketing. Here are six of my favorites...

Social Media

Sometimes, my Twitter follows/unfollows gets out of hand. I have a paid subscription to Tweepi to help me clean up. I used to use the free version, but they altered their "unfollow" feature. I upgraded to the paid version, and it helps me keep all of my accounts in order.

I use the free version of Crowdfire to manage my Instagram follows/unfollows. It also manages Twitter. I may try that and consolidate my tools to one.

I use Rank Forest to see my daily Amazon ranking. The free version allows me to track one book. It's good to see where you are over time, but I try not to obsess over numbers. Don't make yourself crazy.

Website/Blog

I use Squarespace for my website and for another that I created for a group of authors. It is easy to use, and it provides detailed analytics. Previously, I used GoDaddy, but they dropped their blog option.

Marketing

I use VistaPrint for my business cards. They offer frequent discounts, and the quality is good.

I've had a lot of success from Next Day Flyers for my bookmarks. I've also used them for invitations for book launches.