Posts for Facebook Take-overs

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Last week, I posted about Facebook take-overs (popular online events that authors can do to promote their books). You want your graphics and posts to be branded to reflect you and your book, and you want to generate possible sales and newsletter subscriptions.

Here are some tips as you plan your take-over.

Graphics

  • I always choose a bright background related to an upcoming holiday or to something in my book.

  • Each graphic contains my book cover and my website link. I want folks scrolling through the site’s posts to be able to find my items. Facebook will often organize the feeds based on the popularity of the post (e.g. likes and comments).

  • Many sites will ask you to number your posts to help readers find them all.

Posts

  • I create a Word document of the text posts that go with each graphic.

  • Some posts are introductory and ways to get to know each other, while others are give-aways with prizes.

  • Most take-overs are scheduled for one hour. I decide how many posts to have for my allotted time. Here’s an example for a 7-8 PM take-over:

    • 7:00 - Introductory and Welcome Post - Where is everyone from?

    • 7:05 - A Quick Fact about the Book and a Question with a Give-away

    • 7:15 Another Fact about the Book and a Question

    • 7:25 A Question with a Give-away

    • 7:35 Another Question with a Give-away

    • 7:45 A Game with Funny Responses

    • 7:55 A Thank you to the Hosts and Guests and a Reminder of When I’ll Post the Winners

  • All of my content posts have a link to the book that I’m promoting. I also have a “let’s keep in touch” section with a link to my newsletter sign-up.

These are some sample posts.