Slow and Steady - Building a Following

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When I started with Twitter (many years ago), I had three followers. It takes perseverance and constant “care and feeding” to build your email list and social media following.

Here are some tips that have helped me along the way.

Social Media Sites

  • Pick one of your social media sites each week and focus on growing your audience. Interact with other (likes, comments, shares), and follow new people.

  • When you’re trying to build your social media following, look at other authors who are similar to you. See who their followers are. (And follow them.)

  • To find fans of certain topics, search for the hashtag or topic on the social media sites. You’ll find groups and individuals with similar interests.

  • If you don’t already have a schedule, try to post regularly. One post a week is probably not enough.

  • Look at your content. Make sure that all of your posts are not “buy my books.” People want to be entertained and informed.

  • Provide folks away to offer feedback. Pose a question or ask for recommendations.

Newsletter/Email List

  • Create a sign-up sheet. Put it on a clipboard and take it to every event you do (whether or not you are selling books).

  • Make sure that people who visit your website have a way to sign up for your mailing list. But don’t make it the first thing that pops ups when they open your page.

  • When you get ready to send out a newsletter, create a teaser graphic and provide a link to sign up. Post it on your socials.

What else would you add to my list?