What I Learned from Lori Rader-Day about Book Marketing

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I am loving all the workshops and classes that are available on Zoom. I had the pleasure of attending Capitol Crimes’ presentation on book marketing for introverts with SinC past-president, Lori Rader-Day. She is such a talented writer with a the best sense of humor. I had the pleasure of being on a panel with her a few years back at Malice Domestic, and we had more fun that should have been allowed on an early Sunday morning. Here are some nuggets that I learned from her Zoom presentation about book marketing.

  • Work on your craft (the writing part) first.

  • Build a supportive network of other writers to share information and experiences.

  • Make a plan for your launch. Don’t think of your launch as a single event. Gather your resources as you plan.

  • Decide what you’re good at and do those things. You can hire people to do some of the other tasks.

  • Find role models and examples. Buy/read their books, look at their newsletter and website, and attend their events.

  • Know where your readers are and who else they read. Where do you have a built-in audience?

  • Schedule events (in-person or virtual) and guest blog posts ahead of your book launch.

  • Don’t contact booksellers during the holidays. Plan ahead.

  • Don’t overload your schedule. You don’t have to do everything.

  • Leave space in your schedule in case anything amazing pops up.

  • Good self-promotion is not including “buy my book” in every conversation.

  • Carry business cards and bookmarks with you.

  • Make real, authentic connections. Just be yourself.

  • Protect your personal and writing time.

  • For those who are shy, try doing an event. The more you practice, the better you’ll get.

  • Talk about the interesting things in your story/research, your hobbies, or your pets.

  • Give first before you ask for favors.

  • Read the books in your genre.

  • Write another book.

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#ThisorThatThursday Author Interview with Jodi Rath - Holiday Edition

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I’d like to welcome author Jodi Rath back to the blog for #ThisorThatThursday! Today is a holiday edition.

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A few of your favorite traditions:

Decorating the tree, inflatable holiday cats in the front lawn, wreaths around the home.

Something holiday-related that you’ll never do again:

Tree with eight cats—yet, I still do it every year! BWWWAAAHAAHAA!

Favorite holiday song:

“All I want for Christmas is my Two Front Teeth”

Holiday song that always gets stuck in your head for the wrong reason:

“Jingle Bells”

Favorite holiday treat:

Peppermint bark

A holiday treat that makes you gag:

Eggnog

Favorite holiday show or movie:

Love Actually

A holiday show or movie that you’ve seen too much:

Love Actually

Favorite holiday beverage:

Peppermint Mocha iced

A drink that gives you a sour face:

Eggnog

Favorite holiday smell:

Baked ham

Something that makes you hold your nose:

Deviled Eggs

Best holiday gift ever:

Oxford English Dictionary—I know—I’m a weirdo😊

Something you wished for but never received:

Peace on Earth that never ends

Best holiday gift you gave to someone:

Cats—my husband and I like to adopt cats😊

A gift that needs regifting:

Fruitcake

Best thing you ever cooked/baked for the holidays:

Cast Iron Skillet Honey Glazed Ham

Your worst holiday kitchen disaster:

Souffle—I was SO wrong to try it!

Favorite place you spent the holidays:

Home

The worst place to spend the holidays:

Anywhere but home.

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Yuletide Cast of the Iron Skillet

Holiday folly—LITERALLY! Alongside a murder comes another new little addition to the human race in Leavensport, Ohio. Not to mention a broken-off engagement, a double wedding, and buried bones in the village chapel cellar. The Martinez family is back in town to observe Nochebuena with Ava as the Tucker family gears up for their Christmas feast. Leavensport community center is abuzz with preparations for the village multi-cultural shindig until the discovery of an old unresolved crime casts a dark shadow over the town. Will Jolie and Ava solve their first cold case in time to save the holiday celebrations—and will they both survive it?

Welcome to Leavensport, OH, where DEATH takes a DELICIOUS turn!

About Jodi:

Moving into her second decade working in education, Jodi Rath has decided to begin a life of crime in her The Cast Iron Skillet Mystery Series. Her passion for both mysteries and education led her to combine the two to create her business MYS ED, where she splits her time between working as an adjunct for Ohio teachers, educational writing, marketing consultant work with authors, and creating mischief in her fictional writing. She currently resides in a small, cozy village in Ohio with her husband and her eight cats.

Let’s Be Social:

Website: www.jodirath.com 

FB Author page: @authorjodirath or https://www.facebook.com/authorjodirath/

Twitter: @jodirath

Bookbub: https://www.bookbub.com/profile/jodi-rath

Goodreads: https://www.goodreads.com/author/dashboard

Book Links:

Amazon:https://www.amazon.com/Yuletide-Cast-Skillet-Mystery-Holiday-ebook/dp/B085ZR2CRQ/ref=sr_1_1?dchild=1&keywords=Yuletide+Cast+of+the+Iron+Skillet&qid=1606691798&sr=8-1   

All other e-platforms:  https://books2read.com/u/mdzPwR

Newsletter link to A Mystery A Month—sign up for my monthly newsletter to receive a free Mystery a Month and a chance to win prizes for those who guess the right answers! http://eepurl.com/dIfXdb

What Have You Done for Your Writing Life Lately?

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Professionals in all kinds of fields need to do continuing education or training for their certifications and careers. Writers need to keep up with new trends and old standards in the writing, publication, and marketing worlds as well.

This is a lot easier in the pandemic world since many workshops and conferences have gone virtual. I have been able to attend writing conferences, training, workshops, and other meetings that I wouldn’t normally be able to do if I had to travel. And I’ve learned a lot this year.

Writing organizations offer many free or low cost courses. Many of these are recorded, so you can watch them on your own schedule and not have to participate in the live event.

Many tools like Google Analytics, Canva, Bookbrush, etc. have great training videos for their products. And if the vendor doesn’t, more than likely you can find some folks who have posted how-tos on YouTube.

You need to make sure that you’re growing and learning. You need to add new tools to your toolbox and improve your craft, but don’t overdo it and let it cut into your writing time. Early in my writing life, I bought every book on writing that I could find. Then I realized I was reading more about writing that I was actually writing. I kept two of the best books, and the rest went to the friends of the library sale for someone else to use.

Life-long learning is important. The publication world and social media seem to change on a daily basis. Make sure that you do something for yourself.

#ThisorThatThursday Author Interview with Melissa Powell Gay

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I’d like to welcome my friend, Melissa Powell Gay, to the blog for #ThisorThatThursday!

A few of your favorite things:

Rain drops on roses and whiskers on kittens (and all the Sound of Music songs.)

Things you need to throw out:

Reams of paper that are drafts of my first novel. (Was saving them for the posthumous library.)

Favorite music or song:

See answer to first question.

Music that drives you crazy:

Songs filled with profanity, written and performed to shock. I like hip-hop and rap. But the more radical rappers (especially women) do a disservice to womankind when they verbally masturbate, eviscerate, eliminate, and denigrate their sexual partners in front of millions of followers. Not a good example for the young ones watching-and we know they’re watching.

Favorite beverage:

I’m addicted to Diet Coke. I know, I know, it’s not as hip or as funny as saying I’m addicted to Coke but DC is my monkey.

Something that gives you a sour face:

Lemons, definitely lemons.

Favorite smell:

Lavender. And the top of a baby’s head. Is the latter too creepy?

Something that makes you hold your nose:

These days? Voting in the national election.

Something you’re really good at:

Seeing both sides of an argument. However, it’s a curse when I have to decide which flavor of ice cream is the smarter choice.

Something you’re really bad at:

Extemporaneous answers but give me five minutes and a web browser and I can nail it.

Something you wish you could do:

Fly. With a cape. And boots. Got to have the kick-butt boots.

Something you wish you’d never learned to do:

Scroll while writing. My daily writing routine sometimes gets highjacked by The Sirens of Social Media

Something you like to do:

Nothing.

Something you wish you’d never done:

Told my husband I can cook.

The last thing you ordered online:

Is this a trick question? A book, of course.

The last thing you regret buying:

That dress I really liked but it was a tad snug however I convinced myself that I’d drop a pound or two before the day of the big event then I didn’t so the dress is still in the closet, with the tags still on it, staring at me EVERY TIME I OPEN MY CLOSET DOOR.

Things you’d walk a mile for:

Water. A bathroom. In that order.

Things that make you want to run screaming from the room:

Listening to political speeches. Listening to others talk about the political speeches.

People you’d like to invite to dinner (living):

Martha Stewart and Snoop Dog. You mean together, right?

People you’d cancel dinner on:

The guy that forgot his wallet the last time we meet for dinner.

Favorite things to do:

Make up stories. This comes in handy since I’m a fiction writer.

Things you’d run through a fire or eat bugs to get out of doing:

I don’t react to coercion very well. I do, however, force my characters to do it.

The coolest person you’ve ever met:

My husband.

The celebrity who didn’t look like he/she did in pictures/video:

I met Samuel L. Jackson at a Consumer Electronics Show in Las Vegas once. He was gracious and polite, unlike the surly and devious characters he often plays in the movies.

The nicest thing a reader said to you:

Ah, “I read your book.”? No, seriously, the nicest thing a reader has said to me is, “I liked your book. I gave it to my friend to read.”

The craziest thing a reader said to you:

Reader: “I really like that part where she smashed in the guy’s head.”

Me, to reader: “Wow, thanks.”

Me, to myself: “I’ve never written a scene like that. Maybe I should.”

About Melissa and Her Books:

Melissa Powell Gay lives and writes in Glen Allen, Virginia. Featuring the Southern storytelling genre, her novels and short stories champion themes of self-reliance and independent thinking. Sprinkled with a dash of humor, her work is for any reader over the age of eighteen. She is the author of four books and is busy working on her fifth.

 

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Talking To Herself  (October, 2020)

 It’s Christmas. The year is 2049 and Amara Vivian Graves is mourning the loss of her husband of forty years. While participating in a bio-nanochip treatment plan to address her depression, Amara finds herself hurled back to the year 1999. There she meets the younger version of her future husband. Over the course of her second Christmas of 1999, Amara must decide to stay in the past or return to her reality of day-to-day living without her one true love.

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When Are You Leaving (2016)

 Set in southwestern Virginia, this story is about small town living in a 21st century world. Iris Lee, an unemployed bank executive, comes home to Mt Pleasant to take care of her aging parents and to find out why the local police want to arrest her father, a paragon for Virginia gentlemen, for selling drugs to the locals.

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Every Now & Then (2018)

Every Now & Then is a second Mt Pleasant novel. A dual narrative, the Now reveals hidden family secrets and why they called Iris Lee’s father “Mr.” Henry. The Then narrative takes the reader back to mid-20th century and tells the story of Henry and his brother Ben and their love for one woman.

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Parkland Tales, Stories for 3 a.m. Readings (2016)

Hailed as a pleasant distraction on sleepless nights, this series of connected stories is about the furry and feathered residents of Parkland, an urban park. Inspired by city parks and classic literary characters like Don Quixote, Bambi Deer, Romeo and Juliet and others, Parkland Tales is for every adult who still likes a good story to ease into sleepy times.

 All titles can be found at Amazon Books, Barnes & Noble Online, and any Indi Bound Online bookstore.

Support a local bookstore. Consider purchasing these books online at Book No Further (Roanoke, Virginia) and Book People (Richmond, Virginia.)

Let’s Be Social:

Website

Facebook

 Twitter

 

 

 

How Much Editing Does Your Work Get?

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Editing and revising are my least favorite part of the writing process, but I would argue that they are probably the most important. This is the part where your work is refined, polished, and made the best it can be. You usually only have one chance when querying an agent or an editor, and your work needs to be its best. I have a writer friend in another genre who always says he doesn’t have the time or money to invest in editing. Without revisions, you’re not submitting a quality product. You can also find critique groups, critique partners, or beta readers who can help you get your WIP (Work in Progress) in shape.

After I have done two or three or ten rounds of self-revisions, I submit it to my critique group. We meet monthly and read 50 pages of everyone’s WIP. It helps to get different perspectives and reactions to your stories. It is also a mystery critique group, so all the members are familiar with the conventions of the genre and subgenres.

Then when after all those revisions, I send the manuscript to a small group of trusted beta readers who are also mystery writers. We read each other’s manuscripts.

For manuscripts that I plan to query, I usually hire a professional editor for revisions and proofreading.

After I make all these changes, then the novel is ready for my agent and publisher for final reads and edits. That’s usually three or more rounds of edits/revisions.

Writers need a thick skin. Edits and revisions often feel like criticism when really they shouldn’t be. We do a lot of things well, and our editors help us produce the best possible product for our readers. The ultimate goal is to sell books.

The first time I submitted my beautiful manuscript to the critique group was eye-opening for me. After the feedback, I wanted to throw it in a drawer and abandon all hope. I learned to wait a few days after the meeting before I made edits. That gave me a bit of time to review the constructive criticism and not react emotionally. Most is extremely helpful. Many times things that I thought were perfectly clear in my mind we not necessarily clear to the early readers.

As a writer you need to hone your craft, and that comes with practice and feedback. It’s important that you build your trusted network of early readers, critiquers, and editors. I learn as much from the discussions of the others’ work as I do from the discussion of my pages.

Sisters in Crime, James River Writers, and other writing groups often has critique groups, workshops, and opportunities for authors to help other authors. Check out the online and local groups in your area.

#ThisorThatThursday Interview with J. A. Dennam

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I’d like to welcome author, J. A. Dennam, to the blog for the Thanksgiving edition of #ThisorThatThursday.

A few of your favorite things: My chickens, motorcycles, and traveling the Midwest.

Things you need to throw out: 9/10 of my belongings. With age I have come to appreciate the minimalist lifestyle.

Things you need for your writing sessions: Coffee, a quiet space (my she-shack in particular) and Internet.

Things that hamper your writing: Rules.

Things you never want to run out of: Ground beef and toilet paper.

Things you wish you’d never bought: Excuses.

Words that describe you: Trusting, creative, tolerant, affectionate, hermit.

Words that describe you, but you wish they didn’t: Procrastinator, obsessive-compulsive.

Favorite foods: Key lime pie, pizza, and cheeseburgers.

Things that make you want to gag: Pineapple on pizza. Who thought that was a good idea?

 Favorite smell: My husband fresh out of the shower.
Something that makes you hold your nose: Rotting corpses.

 Something you’re really good at: Improvising.
Something you’re really bad at: Social media.

Things you always put in your books: Hot sex.
Things you never put in your books: Weak heroes and heroines.

Favorite places you’ve been: South Dakota and Wyoming.
Places you never want to go to again: Big cities and hospitals.

Favorite things to do: Ride motorcycles, get pedicures, and write books that excite me.
Things you’d run through a fire or eat bugs to get out of doing: A full-time desk job…which I have.

Things that make you happy: My family, home, and growing bucket list.
Things that drive you crazy: My family, home, and growing bucket list.

 Most daring thing you’ve ever done: Skydiving.
Something you chickened out from doing: Working on a scissor lift. I have a terrible fear of heights.

The nicest thing a reader said to you: I was late to work because I couldn’t put your book down until 2:00 am.

The craziest thing a reader said to you: I see Danny Bennett in you (heroine in TRUTH AND HUMILITY). I wish!

About J. A.:

J.A. DENNAM resides in a small Kansas town with her husband and children. Creativity is her strong suit having nurtured a career as a western artist and graphic artist.

Storytelling, however, has been a part of her life since childhood. At six years of age, insomnia forced her to endure many long, sleepless nights staring at the ceiling. After confessing her problem to her older sister, the two of them decided to tell each other stories to entice sleep; however, the inevitable snore always tore through her sister’s nose before she could utter the words Once Upon a Time. So the stories began to flow in silence, her imagination taking her to quiet, private places so enthralling, the sudden trick was to stay awake.

Those habits carried on to adulthood until the need to purge her stories demanded she put them in print. Her fascination with romance, fast cars, and adventure films is what structures her novels today.


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New Vocabulary For The New Normal

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The new normal brings with it a whole host of challenges and new ways of doing things. It also brings its own vocabulary. I received a notice from the AP Style Book a week ago about its new standards for Covid-related words. Here are some interesting words and phrases for your lexicon.

Blursday - This was my favorite. Covid Brain makes it hard for me to remember what day it is sometimes.

Corona Babies or Coronials - Children conceived during the lockdown.

Coronacation - It’s a staycation during the quarantine.

Corona Cuts - Cutting one’s own hair during the pandemic. Don’t cut your bangs!

Covid-10 or Covid-15 - A reference to weight gain during the quarantine.

Covid Brain - That fuzzy-headedness you get because of all the change, gloom, and anxiety.

Covid Idiots - You can figure it out. Maskhole is often a synonym.

Doomscrolling/Doomsurfing - This is when you scroll through your social media feeds looking for news of the next crisis.

Extreme Teleworking - When there’s no split between home and work life. It feels like it’s all day, every day.

Fashion Mullet- When you professionally dress for a video conference from the waist up and wear shorts or pj bottoms with your flip flops. (All business on the top; party on the bottom.)

Flatten the Curve - The work done to stave off the virus and reduce the number of infections.

Hamsteren - Hoarding (stuffing one’s cheeks like a hamster).

Magpie - Like hamsteren, it’s storing supplies for the lockdown.

Maskne - The facial breakouts caused by wearing masks for long periods of time.

Quaranteam - These are the small group of folks in your bubble who you have contact with regularly.

Quaranteens - Teenagers during the pandemic.

Quarantini - Any cocktail you mix at home.

Virtual Happy Hour - Video meet up with friends for drinks or to socialize.

WFH - Work From Home

Zoombombing/Zoomraiding - When others, with bad intentions, crash and take control of video conferences.

Zoom Fatigue - That feeling that comes from way too many video conference calls.

Zumping - Breaking off a relationship via Zoom.

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