Remember Staples's Easy Button? Authors Need One Too

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Years back, Staples offered an Easy button, and I had a boss who used this as his mantra. Whatever the request, his directive was to make it easy for the user. Authors need an easy button. We are always asking for followers, subscribers to our newsletter, reviews, and blurbs. If you’re asking for something, make it streamlined for the person to comply.

Links: If you want someone to follow you or sign up for something, always provide the link. (And make sure it works.)

Blurbs: If you’re asking for a blurb, and the person agrees, provide your short biography and synopsis of the work, along with the ARC (Advanced Review Copy). It takes time to come up with quotes. It always helps if you provide all the information for the person.

Reviews: The same is true for reviews, provide all the links, biography, and synopsis to help make the process smoother.

Photo Sizing: Make sure to send the correct size photo/book cover. Keep a collection of your headshots/covers in different sizes. There is nothing worse than getting an 8x10 scanned photo for a blog post. I have to take time to resize it to fit a webpage. A high resolution print version is too big (dimensions and file size) for a web posting. The majority of people are viewing web content on a mobile device. Loading speed and proportionate graphics are important for optimal viewing.

Organize Your Requests: Put the “ask” (what you want) in the first paragraph. People get hundreds of emails a day, and they often skim. This is a basic rule of journalism. Put the most important facts first in case someone doesn’t read the whole document. Chunk similar information together and use paragraphs or formatting to create subtitles. Be specific if there is a deadline.

Keep Copies: If you send a request or provide something, keep a copy of it. You never know when there is an email hiccup, and you’re asked to resend. Make it easy on yourself.

#ThisorThatThursday Interview with Author Janis Wilson

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I’d like to welcome author, Janis Wilson, to the blog for #ThisorThatThursday.

A few of your favorite things: Cats, books, travel and wine.  If I can combine these things, I’m as happy as anyone can be.
Things you need to throw out:  Dresses that no longer fit but hope springs far into the future.

Things you love about writing:  I love researching the Victorian era in which I set my books.  I love learning about Brits from that time period. As a result, I have an entire bookcase filled with Victoriana. I like finding ways to torture my protagonist, who really doesn’t deserve what I put her through. I also love fellow writers and researchers whom I’ve found to be generous and helpful.
Things you hate about writing:  I hate it when my plot refuses to thicken, even after I add cornstarch.

Favorite foods:  Pasta and seafood and any combination of them.  I was born in the south, so my favorite confections are always a combination of brown sugar and pecans.
Things that make you want to gag:  I have a real aversion to wet bread.  Simply grosses me out.  Makes it difficult for me even to eat sandwiches taken from cold storage because the bread always feels damp.

Favorite beverage:  Pimm’s No. 1 cocktail.  I’ve had Pimm’s 1 through 6, but No. 1 is my favorite.
Something that gives you a sour face:  I know single malt whiskey is highly prized, but I detest the taste of scotch.  Always reminds me of cough medicine, which I loathe.

Something you’re really good at:  My critique group says I write convincing dialog and I appreciate that tremendously.  I’m also a pretty good researcher, which is essential if I’m going to keep Lady Sarah Grey credible.
Something you’re really bad at:  Anything involving technology.  I keep Geek Squad at full employment.

Things you always put in your books:  The feminist perspective.  Lady Sarah is a progressive and I can’t write her any other way.  My readers should also expect Sarah always to have a cat or two living with her in the castle.
Things you never put in your books:  Animal cruelty.  Can’t bear to even think of it, much less write about it.

Favorite place you’ve been:  London.  I love everything about it.  The bookstores are old and musty.  The people are polite.  Fragrant pots of tea are readily available alongside cute little sandwiches and cakes covered in pastel frostings.
Places you never want to go to again:  This is a tough one.  Even a problematic visit makes for an interesting experience and often results in entertaining stories to relay at a dinner party. So, I wouldn’t disparage any locality.  There are places where most of the residents disagree with my politics and that would make me uncomfortable.

Favorite books (or genre):  The Woman in White by Wilkie Collins.  It is a cool mystery set in the Victorian era.  I’d read anything by Collins or Charles Dickens.  They were close friends and I can see why.  Both were smart and talented.
Books you wouldn’t buy:  I would refuse to read anything where animals are harmed.  I also wouldn’t buy a book by an odious person because I wouldn’t want to give financial support to that author.

Favorite things to do:  I love going to the theater.  Even a sad play is immensely fulfilling.
Things you’d run through a fire or eat bugs to get out of doing: Being subjected to mansplaining.

Most embarrassing moment:  Pick any day from when I was 12 to 18 years old.  You’re bound to come up with something I did that was humiliating.
Proudest moment:  The launch of my first novel, Goulston Street.  I loved being surrounded by people who like to read and celebrate those who go to the trouble of writing.  Plus, the launch party was a lot of fun.

Best thing you’ve ever done:  I learned to read.  I don’t say marrying my husband was the best thing because if I’d never learned to read, I wouldn’t have been able to attract a smart man like him.
Biggest mistake: Not paying attention in math class.

The nicest thing a reader said to you: “I really love Sarah. I like how you allowed her to make mistakes but to go on and solve the crime.”  If she likes mistakes, she’s going to love the future adventures of Lady Sarah Grey.
The craziest thing a reader said to you: “I thought it was cool that you left it up to the reader to decide who the killer was.”  This really threw me, so I went about asking lots of readers if they knew whodunnit.  Happily, all of them correctly identified the killer I had indicated.  I don’t know how anyone could have misunderstood this, as there was a pretty dramatic scene in which the killer was captured.

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About Janis:

Janis Wilson is a writer, retired trial lawyer, television commentator and lecturer. As a kid, she was inspired by Rosalind Russell, who played reporter Hildy Johnson in His Girl Friday. Janis loved the idea of digging up news about corrupt officials and putting it on the front page. Consequently, she attended the University of Memphis, graduating with a degree in journalism. As a reporter, she wrote award-winning articles about the failure of local governments to address inner city problems, life in a women’s prison and the challenges of providing quality education. She returned to the University of Memphis and obtained a Master of Arts in Political Science. Hoping to combine her love of journalism and politics, Janis moved to Pennsylvania’s capital, Harrisburg, and resumed her newspaper career. In Harrisburg, her reporting included articles on the murder of school teacher Susan Reinert and on police corruption.
Janis spent countless hours in state and federal courts, covering trials and grand jury proceedings while investigating local government. In court, Janis observed the best and worst trial lawyers. One lawyer was so bad she decided, “If he could get through from law school, so can I.” And she was right; she graduated from the Temple University School of Law and went on to try cases in Philadelphia and the surrounding counties. As a member of the Pennsylvania Bar Association, she chaired the Civil Litigation Section and edited its quarterly magazine, Update. She also served on the Legal Ethics and Professional Responsibility and the Women in the Profession Committees. Janis has taught continuing legal education courses on trial strategy, effective brief writing and professional liability. She even portrayed Mary Surratt in the mock appeal of Surratt’s death sentence before an appeals court and performed the role of defense attorney in a recreation of the Lindberg kidnapping trial. Her cross-examination and closing argument led the mock jury to acquit Bruno Richard Hauptmann.


Her first short story, The Devil’s Triangle, appears in Death Knell V, available on Amazon. Janis is a commentator for various true crime programs, including Nightmare Next Door, Deadly Affairs and Scorned, all of which appear on the Investigation Discovery (ID) network. She has also appeared on the Oxygen network’s program, Snapped: Killer Couples. An Anglophile, she has been an avid fan of British mysteries, in print, on television and the big screen.

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#WriterWednesday Interview with Author Liz Butcher

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I’d like to welcome author, Liz Butcher to the blog for #WriterWednesday. Liz hails from Australia.

A few of your favorite things: I love rainy days, music and wine.
Things you need to throw out: An old iPod I’ve had sitting in a draw for the past decade, and some old clothes that I need to accept I’ll never fit into again!

Things you need for your writing sessions: My laptop, my headphones, a bottle of water and oils burning in my diffuser.
Things that hamper your writing: External noise, procrastination, my phone.

Things you love about writing: I love creating people and places and losing myself in their lives. It’s total escapism. I love when you get in the zone and hit that stride where all the words just flow out of you.
Things you hate about writing: When your characters won’t play nice and something about your plot isn’t working.

Hardest thing about being a writer: Avoiding procrastination. I have to work at this every damn day.
Easiest thing about being a writer: You can do it anywhere and everywhere.

Things you never want to run out of: Time.
Things you wish you’d never bought: Any number of clothing items I’ve bought online that looked amazing in the picture and totally didn’t once it was on. I’ll learn, one of these days… (maybe!)

Words that describe you: Intelligent, insightful, creative, optimistic, curious.
Words that describe you, but you wish they didn’t: Fickle, pensive, aloof, self-conscious.

Favorite music or song: I have a very eclectic taste in music, but I’m a metal head at heart.
Music that drives you crazy: Country music *shudders*

Favorite beverage: I actually love water! I drink a lot of it. Probably to counteract my love of coffee and wine… love kombucha too! 
Something that gives you a sour face: Cherry cola/Dr Pepper. My husband loves it and I can’t understand why. Also stout.

Last best thing you ate: A crazy indulgent caramel cupcake for my birthday over the weekend.
Last thing you regret eating: A crazy indulgent caramel cupcake for my birthday over the weekend. Ha ha!

Things you’d walk a mile for: My family. An amazing view.
Things that make you want to run screaming from the room: Indecision and mess—both do my head in!

Things to say to an author: “Of course I’d love to leave a review!”
Things to say to an author if you want to be fictionally killed off in their next book: “What do you actually do?” or “Writing books for a living sounds easy!”

Best thing you’ve ever done: Five rounds of IVF to finally become a mother.
Biggest mistake: Giving someone more chances than they deserved.

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About Liz:

Liz Butcher resides in Australia, with her husband, daughter, and their two cats. She’s a self-confessed nerd with a BA in psychology and an insatiable fascination for learning. Liz has published a number of short stories in anthologies and has released her own collection, After Dark, in 2018. Her debut novel, Fates’ Fury released September 2019, soon followed with LeRoux Manor in September 2020.

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#TBRTuesday Lori Rader-Day's THE LUCKY ONE

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What I’ve Been Reading…

I finished Lori Rader-Day’s THE LUCKY ONE recently. She is a master of suspense. You need to add this one to your reading list.

I had the pleasure of being on a panel with Lori last year at Malice Domestic, and she is also one of the funniest writers I have met.

THE LUCKY ONE is chocked with lots of twists and turns, and just when I thought I had it figured out, there was another twist. Rader-Day is a wonderful story teller who weaves seemingly different storylines together for a wonderful novel.

What’s up Next

Brad Meltzer and Josh Mensch’s THE LINCOLN CONSPIRACY (The Plot to Kill America’s 16th President - and Why it Failed).

For more book ideas, follow me on Goodreads and BookBub.

What are you reading on #TBRTuesday?

I Need an Author Website. Where Do I Start?

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Authors (Prepublished or Published) need a website. This is your home base. This is where readers, librarians, reporters, and bloggers find you.

When you go to create your site, research other authors in your genre and see how they present their brand. Look at layout, page content, and colors. Your look and feel defines your brand. It should match your writing style and your books. For example, you don’t want a sweet, romantic look if you write horror. Your content and design need to be neat and polished.

You should purchase a URL with your name. Some authors who use pennames have multiple sites, and others combine them into one. If you create multiples, make sure that you can maintain all of them.

You want guests on your website, blog, and social media sites to recognize you. The name should be the same (or similar), and the picture should look like you. If your photo is a flower, it’s hard for readers to make sure they have the right site.

Decide whether you are going to pay someone to design your page or create your artwork. It can be expensive. Make sure you have clear requirements and get estimates. Also make sure you understand what you’re paying for (e.g. just the site, site and maintenance, hosting, etc.) and when you’ll get it. There are also a lot of services out there that have build-your-own websites for different prices. I’ve used Wix, Squarespace, and WordPress. There are lots of how-to instructional videos on YouTube if you want details on a specific service.

You need to keep your website current and find ways to drive traffic to it. Your social media sites are great, but if you’re blocked or the company shuts down, you have no way of contacting your followers. Your website should work in conjunction with your email list and social media sites as part of your marketing strategy.

If you do not have a lot of published works, you may consider starting a blog on your site. This will give you fresh content and drive interested readers to your site. Blogs also let you showcase your interests or elements of your books (e.g. cooking tips, crafting, writing tips, book reviews, traveling, etc.). You should have a regular schedule for posting. Blogs can be a lot of work, but they can help you keep readers returning to your site.

Here’s what you need to get started:

  1. Make sure that you have a professional headshot that you can use for your promotions and books. Selfies don’t look professional. Save those for casual candids in your social media posts.

  2. Make a Press Kit or About You page. It needs your photo, contact method, and a short biography. Make sure you keep your biography current. Many website templates have forms that guests can fill out, and it will send you an email notification without publishing your email address or contact information on the website.

  3. Make sure your social media links are on your site. Most webpage templates have an option to include them on every page.

  4. If you have published books, make sure to include them. Some authors put their latest on the home page, and then create a book page that shows their books in order by series.

  5. Most website templates have a feature that you can add to allow readers to subscribe to your newsletter. If you have an email list, you need to include this on your website. (When you configure the feature or widget, you’ll need to connect it to the site that contains your email list.) I use MailChimp.

  6. Most websites allow you to have a tab or link to multiple pages. Make sure the links are in the order that you want them and that the labels are understandable to readers. You also want to keep the labels short. Many readers are accessing your site with a phone or mobile device.

  7. When you’re done with your site, check it out on your laptop and mobile devices. Most website templates are mobile friendly and will adjust to fit the screen the person is using. You want to make sure that yours does since most users access websites with mobile devices that have smaller screens.

  8. Test all of the links and forms on your site. Make sure they work. You don’t want to miss email subscriptions or contact requests, and broken links frustrate users.

  9. Put your website URL and your social media links in your email signature. You never know who will be interested enough to check out your site.



#ThisorThatThursday with Author Kate Fellowes

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I’d like to welcome author Kate Fellowes to the blog for #ThisorThatThursday.

A few of your favorite things: Old photo albums, my keeper shelf of books, my Christmas village.
Things you need to throw out:  Duplicate copies of manuscripts, clipped articles I’ll never read, my dresses from Prom.

Things you need for your writing sessions: A good pen, a view of the lake—and an outline.
Things that hamper your writing: Time squeeze, interruptions, too much on my mind.

Things you never want to run out of:  Chocolate
Things you wish you’d never bought: Chocolate

Favorite beverage: Coffee, not too weak, not too strong
Something that gives you a sour face: Beer

Something you wish you could do: Play the piano
Something you wish you’d never learned to do: Find my way around a hospital

The last thing you ordered online: Another charm for my bracelet
The last thing you regret buying: Sneakers from the clearance rack.

Things you’d walk a mile for: Lunch with a friend
Things that make you want to run screaming from the room: Whistling

Things you always put in your books: Characters talking over a meal
Things you never put in your books: Animal abuse or putting them in jeopardy.  The cat will never be kidnapped.

Favorite places you’ve been: London, on our honeymoon
Places you never want to go to again: State Fair

Favorite things to do: Read—any time, anywhere
Things you’d run through a fire or eat bugs to get out of doing: Yardwork

Best thing you’ve ever done: Becoming a vegetarian
Biggest mistake: Waiting so long to do it!

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#TBR Tuesday - What I've Been Reading - Ellen Bryon and Harlan Coben

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The pandemic and the stay-at-home orders have helped me get a jump on my Goodreads Challenge 2020. I have a TBR (To Be Read) shelf in my office, and there’s a stack of library books on my night stand. I’m going to try to be better about sharing what I’m reading and enjoying.

My mystery/thriller bookcase has turned into two in my new office, and the books are spilling over into the cubby shelves of my craft area. I have a feeling it won’t be long until it’s all books.

I like lots of genres, but I always gravitate to mysteries, suspense, and thrillers. I don’t always start at the beginning of a series, especially if I found a new author at the library, but if I like it, I try to go back and catch up on what I missed.

My TBR Shelf at the Moment…

My TBR Shelf at the Moment…

Here’s What I’ve Been Reading Lately

I love Ellen Byron/Maria DiRico. Her mysteries are funny, and the characters are quirky. I’m finishing her Cajun Country Mystery series. They are well worth it. These are great summer reads. I love the Louisiana flare and all of the bayou traditions. Her characters are fun, and the mysteries have lots of twists. I read Body on the Bayou, Mardi Gras Murders, and Fatal Cajun Festival recently.

Check out her new series as Maria DiRico. The Catering Hall Mystery series is set in the Astoria neighborhood of Queens, NY. I look forward to reading more. (I love her grandmother and the cat.)

Recently we watched The Five on Netflix, and I hadn’t read much by Harlan Coben. This spring, I started his Myron Bolitar series. I’ve read Deal Breaker and Drop Shot. I like his edgy characters and the thrillers set in the world of a sports agent. The stories are action-packed, and I like the twists and turns that snake through every chapter. I’m watching The Stranger on Netflix and still trying to piece together all the different storylines.

What’s up Next

Right now, I’m reading Lori Rader-Day’s The Lucky One.

For more book ideas, follow me on Goodreads and BookBub.

What are you reading on #TBRTuesday?

There's So Much out There? Where Do I Start with My Author Platform?

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Social media and book marketing can be overwhelming. There is a lot out there, and it takes time to build and maintain your sites and followers. When I got my first contract, I had no idea how much marketing and promotion were involved. Here’s my advice to new and sage authors:

  1. Start small. Start with the sites that your readers are on. My primary sites are Facebook, Twitter, and Instagram. But I do have accounts on Goodreads, LinkedIn, YouTube, Pinterest, Bookbub, and Amazon.

  2. Schedule some time daily to log on, post, share others’ posts, and build your followers. Readers like to interact with authors. All of your posts shouldn’t be “buy my book.”

  3. Post photos of your hobbies, pets, or travel. Post comments or questions that give your followers a chance to interact. Post photos of you doing research or other activities.

  4. When you mention or include photos of others, make sure to tag them in the post. You want people to like, comment, and share. If you attend a class, workshop, or conference, take a picture and tag the presenters.

  5. There is scheduling software that you can use for Facebook author pages, Twitter, and Instagram. This helps me line up my plan for the week. I usually do my scheduling for the next week on one day.

  6. Set up your social media sites and website before you are published. It takes some time to build an audience of followers.

  7. Authors need to have a website with their unique URL. This is your brand and home base for your activities. There are lots of services out there where you can build your site from templates. (I’ve used Wix, Squarespace, and WordPress.) I like that I can update my site when I want. If your visitors see old or outdated content, they rarely come back. (If you’re not sure how to use services like this, check out YouTube. There are lots of good instructions.)

  8. Make sure that your website and social media sites have the same look and feel. That means your color palettes and graphics look the same or similar. Make sure you have a professional headshot, so readers can identify you. Make sure your name is easily identifiable.

  9. Find other authors in your genre and look at their sites. Do your colors and graphics match your writing style? I received some good feedback on my website from a publicist. (My first published story was in an anthology that had red and black on the cover, so I used those as my primary colors on my first website.) After my first novel came out, she said that my books are light and funny, and that I should stick to pastel colors.

  10. Set small goals. Make sure you have interesting content to post regularly (or schedule). Then focus on one site each week to build your followers. Follow other authors in your genre and their followers. Make sure that you interact with posts and answer questions. Your numbers will grow organically as you participate more.

It takes a while to build your audience. The more you interact and post interesting things, the more you’ll see your numbers grow. It can be overwhelming, but working on your social media reach a little at a time will pay off. (I started off with three Twitter followers.)

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