What's on Your Playlist? Murderous Songs for Mystery Writers

I love Train's "50 Ways to Say Goodbye." It's great for mystery writers. It's full of lots of ideas for bumping off characters.

So here's a playlist of other songs with murderous lyrics if you need inspiration for writing your next mystery:

  • Dixie Chicks - "Goodbye, Earl"
  • Bob Marley - "I Shot the Sheriff"
  • Queen - "Bohemian Rhapsody"
  • Foster the People - "Pumped up Kicks"
  • R. Dean Taylor - "Indiana Wants Me"
  • Johnny Cash - "The Long, Black Veil"
  • Kenny Rogers - "Coward of the County"
  • Bobby Darrin - "Mack the Knife"
  • Georgie Fame "The Ballad of Bonnie and Clyde"
  • Jim Croce - "Bad, Bad Leroy Brown"
  • The Police - "Murder by Numbers"
  • Talking Heads - "Psycho Killer"
  • The Beatles - "Maxwell's Silver Hammer"
  • Garth Brooks - "Papa Loved Mama"


10 Commandments for Promoting Your Book on Social Media

I am on quite a few social media platforms and follow a lot of writers and writing groups. I have seen a variety of book marketing practices, some effective and others not so much. I love the advice that writers share, but I tend to tune out the book hawkers who constantly beat the "buy my book" drum. Here are my 10 Commandments for book promotion.

1. Thou shalt not annoy your friends and followers with constant "buy my book" posts. Be thoughtful with your promotions.

2. Always honor the 80-20 rule. Look at the content of your posts. Promotions should only be about 20% of your content.

3. If you schedule posts, be mindful to mix things up. You don't want to be the one on the lists that have 40-50 posts for the exact same thing. People tune out or block the noise.

4. Make sure that you share information that is fun and useful. (See #2.) This is the other 80% of your content.

5. Make sure that you always attribute the owner if you share content.

6. Strive to build relationships. Join lists and groups. And participate in the conversations. Share their successes. Don't be a lurker.

7. If you have set up automatic ways to share posts on other social media platforms, mix it up. Nobody wants to see the same post on four different sites.

8. I learned this from Rachel Thompson of Bad Redhead Media. Use social media platforms that appeal to your readers, and not the ones that you prefer. You need to go where your readers are. Know the key demographics of the platforms you use.

  • This Pew Research article has basic demographics about social media.
  • This Pew Research article breaks down the statistics by platform.

9. You can't effectively promote your work on hundreds of sites unless you have a staff. Pick several that you know work for you and your readers and start there. Watch your analytics and maximize what's working. Stop what doesn't seem to be effective.

10. Balance your time. It's important to have a healthy platform and to promote your work. Just be careful that it doesn't overshadow your writing time.

Happy writing and best wishes for your promoting your book!

 

Seven Deadly Sins for Writers

Most everyone has heard of the Seven Deadly Sins: Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth. I appropriated three from the original list and added some specifically for writers.

Pride - You have great ideas. You're creative, and you can write. Just don't take yourself too seriously and miss out on opportunities because you're unwilling to make editorial changes to your work. Everyone can improve, and all writers need beta readers, critique groups, editors, and proofreaders.

Envy - It's okay to be competitive. But don't get lost in "why not me" or "my stuff is as good as that author's." Concentrate on making your work the best it can be. Don't get stuck in an envy loop. Help others and celebrate their successes. Envy can bog you down and become a distraction to achieving your goals.

Over-commitment - Writers today have to be publicists, marketers, public speakers, bloggers, and social media strategists. Sometimes, life and work get in the way of writing. Strive for balance. And don't be afraid to say no to some of the requests that infringe on your writing time.

Distraction - If you yell, "Squirrel," my Jack Russell Terrier runs to the nearest window to locate the furry critter. I'm like that with the internet. It is way too easy to read email, check social media, watch a video or three, or research something. Again, it's all about balance.

Self-pity - Writing is hard work. There are very few talented souls who can bang out a perfect manuscript on the first attempt. Sending out queries to agents and publishers is also hard work, fraught with rejection. It's not uncommon for writers to get hundreds of rejections before they get to the "yes." Rejection stinks. Allow yourself a good sulk, but get back to your writing. Keep writing. Keep editing, and keep querying.

Sloth - I love snow days. When work is closed, it's my free day to read and write and do what I want. Just don't give yourself too many "snow" days. It is too easy to get distracted, and a short break turns into months and months. Don't journey too far from your writing routine.

Impulsiveness - I am as impatient as the next person. I love instant gratification, and I don't like to stand in line. But, make sure you're prepared when you talk to publishers, agents, and editors. Have your elevator speech ready. Make sure your query letter is polished. Unfortunately, you only have one shot sometimes. Don't burn them by not being prepared.

Best wishes with your writing. Enjoy what you do. It's hard work, and seeing it through to the end takes time, energy, and dedication.

More Lethal Ladies...

The Lethal Ladies signed books at Barnes and Noble at Libbie Place yesterday. It was a great way to spend a rainy Saturday afternoon. We met some really nice people, and the staff there was so welcoming.

l to r: Maggie King, Vivian Lawry, Rosemary Shomaker, and Heather Weidner

l to r: Maggie King, Vivian Lawry, Rosemary Shomaker, and Heather Weidner

What I Learned about Social Media from Rachel Thompson of Bad Redhead Media

I attended a social media boot camp this week with Rachel Thompson, owner of Bad Redhead Media. Rachel has over seventeen years of experience in marketing, and she is also an author. Her tips are spot on for writers who are trying to build or further their brand. Check out her website for tips and the services she offers.

Here's what I learned...

1. Have a goal and know what you want to do with your platform. Come up with your key words and make them consistent across all of your media.

2. Look at your bios. Make sure that they are crisp and well written. Make sure to include a link to your current book.

3. Look at your header photos. You can subtly advertise your books by creating an image of your book covers.

4. You need to go where your readers are. Know the demographics and target audiences of the platforms you use.

5. Use a link-shortening site like Bitly for URLs that you want to include in your posts. Many of the sites have metrics for tracking clicks.

6. Think about adding a newsletter to your site. Newsletters via email are still effective ways to reach those interested in your work.

7. Use social media to build relationships. You need to contribute and share. You should not be the "buy my book" guy or gal.  People tune out noise.

8. Use the search feature on Twitter and other sites to find chats or hashtags on subjects that you're interested. You can also use them to find readers and bloggers.

9. If you blog, check out #MondayBlogs. It's a great way to promote a post and to share others' works.

10. Set up your blog/social media schedule. Be consistent and post something at least once a day.

11. You can pin an announcement Tweet or Facebook post to the top of your newsfeed. This keeps something prominent that you want folks to see.

Please stop by Rachel's blog or website for more great information. She is a wealth of knowledge, and her boot camp was worth attending.

Snow Days are Great for Reading and Writing

We got another round of the white stuff yesterday. I'm hoping it's winter's final hurrah. The sleet, freezing rain, and snow are getting tedious. But, late starts, early releases, and snow days are great for reading and writing.

I finished Ellery Adams' Murder at the Mystery Suite. Her cozy, set in the mountains of Virginia, takes place at a resort for book lovers. I'm ready to schedule a vacation in her idyllic village. Her characters and world are fun and full of whimsy. But don't get too comfortable. Someone is willing to kill for a first edition.

Last night, I started Verbal Judo: The Gentle Art of Persuasion by George J. Thompson and Jerry B. Jenkins. It's full of lots of good advice for anyone who has to deal with people.

On the writing front, I'm collecting all of the second round of edits for Virginia is for Mysteries II. We are almost ready to send this to the publisher. I'm excited about our latest collection of stories.

And tomorrow, our SinC-CV group is hosting a boot camp about how to use social media.

I hope your weekend is filled with lots of opportunities for reading and writing. And maybe spring is really around the corner...