20 Bookstagrammers You Need to See

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#Bookstagram is a phenomenon of Instagram. It’s a popular hashtag used to showcase books in pretty settings and arrangements. There are all kinds of themes and challenges. If you’re a book lover, check it out. Bookstores, libraries, readers, reviewers, interior designers, and others feature their latest reads and reviews with so much creativity. Here are 20 of my favorites.

In no particular order:

  • @ElleryAdamsOfficial

  • @SocraticKicks

  • @Bookishly_Overdue

  • @Kamis_Korner

  • @OverflowingShelf

  • @The_Reading_Beauty

  • @Amandas.Bookshelf

  • @neelhtak

  • @CozyMysteryCorner

  • @ashleyisbookish

  • @neverlandbooks

  • @teryn_books

  • @whatsbethanyreading

  • @alysonbookishthoughts

  • @Books_and_Benches

  • @NeverLoweonBooks

  • @berkleyrosereads

  • @inked.in.pages

  • @escapetothebookshelf

  • @wiltedpages

Bookish Hashtags for Authors

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Hashtags, Pound Signs, or Octothorpes (#) are ways to tag topics of interest on social media. While Facebook doesn’t lend itself well to them, some of the other sites do. It’s always a good idea to use as many as you can on Twitter and Instagram to widen the reach of your posts. Here are some popular book ones that you may want to check out.

  • #AmReading

  • #AuthorsofInstagram

  • #AuthorsofTwitter

  • #BookAholic

  • BookChallenges

  • #BookCommunity

  • #BookDragon

  • #BookFollow

  • #BookHive

  • #BookishAesthetic

  • #BookRecommendation

  • #BookLover

  • #BookNerd

  • #BookNerdLife

  • #BooksGalore

  • #BookShivers

  • #Bookstagram

  • #BookWorm

  • #BooksandWine

  • #BookStack

  • #BookShelf

  • #FaceinaBook

  • #IGReads

  • #MysteryBookSeries

  • #PrettyBookPlaces

  • #Shelfies

  • #TimetoRead

What's Your Social Media Strategy? Tips for Authors

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It’s always good to have a plan or a strategy, especially for your social media posts. Here’s what I’ve learned.

What Works

  • Watch your analytics on your sites for a couple of months. Figure out what types of posts are getting the most attention. Do more of those. Do less of what is getting ignored.

  • Look to see what time of day you get the most interactions. Schedule your posts during these times.

  • Less than 20% of your posts should be “buy my book.”

  • Ask questions to get your followers to interact with your posts.

  • Make sure that you respond to comments and tags. (Don’t forget the “social” part of social media.)

  • When I have a book launch, I create a calendar (3 months of either side of the big day). I record guest blogs, blog tours, interviews, and events, so I don’t forget to share and comment on them. It also helps me keep up with deadlines and what I owe for interviews. A calendar also helps you to not overload certain days with posts.

  • Vary the types of posts that you do for book events. I usually do a “save the date’” post to announce whatever it is. Then I post a graphic or share one from another site later as a reminder. The morning of the event, I’ll do a “I can’t wait for XX” post and tag people I know who are going. Then during/after the event, I post pictures and tag people.

  • All of the sites are powered by their unique algorithms that change frequently. If you notice that your interactions change radically, you may want to look at your analytics and vary your posts.

Twitter

  • I use Twitter to drive traffic to my blog (on my website). Each day, I schedule one post for the current blog post and then I schedule a retro one. I make sure that half of these posts are scheduled for the after-midnight crowd. I picked up followers in different time zones when I started this.

  • Each week, I schedule two tweets about my books at times when my readers are most active on Twitter.

  • I also schedule 3-5 funny tweets a week.

  • Then when I’m skimming my Twitter feed, I comment and retweet interesting tweets.

Facebook

  • Facebook has a new Creator Suite for organizing and managing your posts. I found that when I scheduled a set, I didn’t get the traffic that I normally did, so I went back to creating the posts each day.

  • In a given week, I post about funny things going on and any adventures I’ve had. I try to do at least one post a day during times that my followers are active on FB.

  • I post 2-3 book posts a month unless I have an announcement for a launch, sale, or event.

LinkedIn

  • I primarily use this site to interact with professionals related to my day gig.

  • I do post a link to my writing advice blog once a week. This introduced my blog to a new audience.

Instagram

  • I’ve found that two, scheduled IG posts a day (one in the morning and one in the afternoon) get more attention than 3-5 a day (that pesky algorithm thing).

  • Since IG only offers you one clickable link, I made my website link go to the blog’s home page to see the latest post.

  • I schedule 14 funny posts a week ( one each morning and afternoon).

  • I’ll schedule 2-3 book posts a week (usually in the evening on weekends) when my readers are active.

  • If I happen to take a picture of something interesting that I’m doing or my adorable dogs, I’ll post these ad hoc.

These ideas have worked for me. If I notice that something changes, I’ll do some research and adjust. Try what works for you and change it up if it doesn’t increase your interactions. It helps me to schedule the majority of my posts, so that I can use my social media time to interact and network instead of creating and planning content.

#ThisorThatThursday Author Interview with Marie Powell

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I’d like to welcome author, Marie Powell to the blog for #ThisorThatThursday!

A few of your favorite things: I like chocolate, blackberries, and reading. Reading anything, but fantasy novels in particular. I try to read about 50 novels a year, over and above the research books I use. Favourite authors: Edgar Allan Poe, T.H. White, Edgar Rice Burroughs, Cassandra Clare, Leigh Bardugo, Jim Butcher, Kelley Armstrong, and oh, so many more.

Things you need to throw out (or recycle?): Shoes I’ll never wear again, old magazines, and cords and adapters that go with—something from the 1990s, maybe?

Things you need for your writing sessions: Time! I always need more time.

Things that hamper your writing: Lack of timeT

Things you love about writing: I love those moments when I feel like I’m “in the zone.” When I’m out walking and my mind starts ticking with the rhythm of my feet, or the wind whispers in my ear, or I hear a scrap of conversation, and it floats in and around my brain until it comes out through my fingers on the keyboard as a story.

Things you hate about writing: Never having enough time to write all the stories I want to write. Okay, I know, I already mentioned that. (But seriously, couldn’t somebody invent a time-stretcher?)

Favorite foods: Ooh, lots! Lately I’m into cooking with medieval spices - cubebs, grains of paradise, long-peppers, ginger, cloves, and sage, mint, and parsley from my herb planter. I took an online class called “Eat Medieval” from Durham University and Blackfriar’s Restaurant last Christmas during the Covid lockdown, and it was so much fun that I signed up for two more. Going for another as soon as it’s advertised. There are combinations of sweet and savory spices you’d never have thought to combine, called Poudre Fort and Poudre Douce. Love it! These spices go great on anything you can bar-be-que in foil too, like chicken, white fish or salmon, root veggies, zucchini, mushrooms, root veggies, you name it.

Things that make you want to gag: Greasy bacon and over-easy eggs. (Give me poached any day!)

Things you never want to run out of: Books! Herbs and spices. Cat food (for my cat, of course).

Things you wish you’d never bought: Rabbit meat. I ordered it without realizing it was a whole, entire rabbit, flattened on a Styrofoam platter. It’s haunting me from the freezer. Tastes like chicken, right? (Maybe I can find someone to give it to.)

Favorite beverage: Coffee in the morning; tea in the afternoon

Something that gives you a sour face: Sour candy. (Sorry, kids)

Favorite smell: The ocean, when you just catch a scent of it on the Chinook wind, coming over the Prairie from the Pacific. It reaches all the way here, and takes me back to west-coast holidays when I was a kid.

Something that makes you hold your nose: Oh, gag me! Let’s not even go there.

The last thing you ordered online: I should say books, but actually it was spices. Cubebs from Salt’Sup in Estonia, elderflower leaves and some very nice pepper grinders from Amazon, of all places, and Grains of Paradise and Long-peppers from the Silk Road in Calgary. I have enough of each to last for the rest of my life now, I’m sure, and it wasn’t even expensive, which really surprised me. Gotta love the Internet!

The last thing you regret buying: Remember that rabbit I mentioned earlier?

Things you always put in your books: Ghosts, or something from the past that haunts the present. And siblings. It seems I always have a brother-sister team or at least the mention of siblings in my novels and my short stories.

Things you never put in your books: Ummm… Can’t really think of anything.

Favorite places you’ve been: Wales, Ireland, Cuba, New York, Cabo San Lucas, the Mexican Riviera, the Yale University library, Minneapolis, Northfield (Minnesota), Tacoma, Seattle, Vancouver, Victoria, Tofino, Calgary, Edmonton, Medicine Hat, Drumheller, Eastend, Saskatchewan Landing, Cypress Hills, Hecla (Manitoba), Toronto, Montreal, Fredericton, St. John’s, riding on ferries across large and small bodies of water, riding on trains like the old TransCanada or even the Amtrack red-eye watching the countryside zip by in the dark, sitting in darkened theatres watching actors rehearse new plays -- wait, maybe everywhere I’ve ever been! I really love travel. It’s always an adventure, even if it’s just driving a few km down the highway to have supper in a small town restaurant.

Places you never want to go to again: Never? Like, never go again? I mean… what if I got it wrong or missed something the first time? I think every time I’ve said “never” in my life, I’ve proven myself wrong. So, better not to say that word.

Favorite books (or genre): Fantasy, historical fantasy, paranormal thriller

Books you wouldn’t buy: Steamy erotica and books with naked torsos (male or female) on the covers. Sorry. I worked as a dramaturg and assistant stage manager for a while when I was young, and I can’t help but think of all the out-of-work actors who have to make ends meet in various ways. Those images just feel exploitive to me.

The nicest thing a reader said to you: “It was like I was there. I mean, I could really visualize it. And when I read that final paragraph of Spirit Sight, it gave me shivers!”

The craziest thing a reader said to you: “You know, you should write a story about my life. It’ll make you famous. No, really. You write it, and we’ll split the profits.”

About Marie:

Marie Powell’s adventures in castle-hopping across North Wales resulted in her award-winning medieval fantasy series Last of the Gifted: Spirit Sight and Water Sight (thanks to Creative Saskatchewan Book Production and Market/Export grant programs). Marie is the author of more than 40 children’s books, along with award-winning short stories and poetry. Find her at mariepowell.ca

Let’s Be Social:

Website:  https://mariepowell.ca

Mailing List:  https://landing.mailerlite.com/webforms/landing/a8p8d2 

Twitter: @mepowell   https://twitter.com/mepowell

Facebook: @MariePowellAuthor  https://www.facebook.com/mariepowellauthor

Instagram: @MariePowellAuthor https://www.instagram.com/mariepowellauthor/

YouTube: Last of the Gifted: https://www.youtube.com/playlist?list=PLiJ3JY8YIleqD6W-cJHgSwWKlz3JV_sL3

Linktree: https://linktr.ee/mariepowell

Book Links:

Spirit Sighthttps://books2read.com/u/3n8A95 

Water Sighthttps://books2read.com/u/4A701d

Expanding Your Network of Resources - Tips for Authors

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Recently an author asked me how to find book bloggers and podcasters because he had a book launch coming up. My advice to writers is to start this process early and not to wait until you’re about to have a book launch. You need to grow your network of resources as an ongoing process. Here are some things that have worked for me.

  • Most bookbloggers, bookstagrammers, and podcasters do what they do because they love the topic and interacting with others. It’s not good form to reach out or start following someone a week or so before your launch and then contact them for a favor. A lot of these folks have a very full calendar, and they book MONTHS in advance. As you build your author platform and your network, it’s always good to interact with them, know what they feature on their sites, and know their preferences e.g. do they want a physical ARC (Advance Reader Copy) or an electronic one? You should build relationships with book influencers (e.g. like, share, and comment on their posts). Don’t just show up when you want someone to help you publicize your book.

  • Always be professional. You are your brand. Make it easy for people. Follow the submission instructions, provide all the information, and have your press kit (bio, photos, book cover, book links) ready and organized.

  • Start a list, spreadsheet, or other electronic file to build your contacts. A book launch is a massive event. You need to keep good notes of your contacts, what you owe them, and deadlines. I have a GIANT spreadsheet where I have tabs for each type of resource, their contact information, and notes. I also have a calendar to show deadlines and key dates before and after my book launch. When you’re a guest, you need to make sure you share the interview on your social sites.

  • Find out who is out there and who is an influencer in your genre. This takes some research time.

  • See where other authors in your genre advertise their books. What events or interviews do they participate in? When I see interesting services or events, I add them to my spreadsheet.

  • Use hashtags on social sites to find people who like/follow a topic. You can look for topics like #bookblogger, #podcast, #bookstagrammer, #cozymystery, etc. When you find interesting people, follow them and interact.

  • Join writers’ groups. All of the groups that I’m a member of have bulletin boards, Facebook groups, or Slack sites for questions and recommendations. Find your crew. Networking is easier when you know people. I like getting recommendations for people I know and trust.

  • Volunteer. You meet so many people with great stories, ideas, and connections. So many writing conferences and organizations are always looking for people to help. It’s a great way to meet others.

#ThisorThatInterview with Vivian Lawry

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I’d like to welcome author Vivian Lawry to the blog for #ThisorThatThursday!

A few of your favorite things: Only a few? I love things! But here goes: jewelry, carved wooden Santas, and scarves; dictionaries and creative non-fiction books—most books, actually; gardens; birds, squirrels, rabbits, raccoons, snakes–any fauna in my yard or nearby public park; reclining/swiveling chairs; dogs in the park; weekly conference calls with my daughters…(Actually, I’d prefer a video call, but given that we talk an hour or more, a conference call is more convenient for folding laundry, putting away groceries, etc.)

Things you need to throw out: at least half of my various napkin rings, vases, and scarves, and all of the clothes I’ve “outgrown.”

Things you love about writing: the background research to make sure I “get it right.” I guess it’s a remnant of my academic/scientific career. Plus, I always learn something new—e.g., that gasoline cost ten cents a gallon during the Great Depression.

Things you hate about writing: the mechanics of it! Formatting and complying with the submission guidelines for various publications are pains in the whatsis. Going over the finished product to correct all the errors introduced by autocorrect is a whole other headache.

Things you never want to run out of: books, ice, pepper and salt, fresh herbs, and comfortable shoes.

Things you wish you’d never bought: a Stealth Angel emergency and survival backpack for two people for five days. Realistically, it’s just something I’ll never need!

Favorite foods: My favorite food groups are salt, fat, carbs, and chocolate! And scotch—if that counts.

Things that make me want to gag: in foods, that would be uncooked egg white/albumen, and oysters on the half shell.

Something you’re really good at: administration. I run productive, focused meetings, manage interpersonal relationships well, and promote consensus. I can identify employees’ strengths and weaknesses, motivate them to use the former and overcome the latter.

Something you’re really bad at: trying to master the Appalachian dulcimer. I’ve never been good at practicing a musical instrument, but the dulcimer is the worst.

Something you like to do: gather family for a week at the beach! This year, we were fourteen, including four smart, independent teens who were cheerful, cooperative, got along together, and spent time with adults. Amazing but true!

Something you wish you’d never done: giving not one, not two, but three chances to a man who shall remain nameless.

The last thing you ordered online: sterling silver and abalone earrings, a birthday gift for a friend.

The last thing you regret buying: besides the Stealth Angel survival pack mentioned above, (which was actually the last), A Taste of Life, a vegetarian cookbook that has great recipes but indexes only by recipe title. For example, one can find Baked French Fries but not French Fries. Oh, sigh.

Things you always put in your books: accurate information, whether it’s the census term ”seamstress” for a prostitute’s occupation during the 19th Century or the fact that cockroaches explode in the microwave because they are so fatty. And I like to include some humor.

Things you never put in your books: gratuitous sex or foul language for the purpose of sensationalism.

Favorite places you’ve been: I love to travel! I’ve been so many places it’s tough to choose favorites: Canada, Germany, Norway, Denmark, England, Holland, Switzerland, Austria, the Czech Republic., Slovenia, Poland, Hungary, Israel, Egypt, Turkey, Italy, Greece, Australia, New Zealand, Taiwan, Malaysia, Singapore, Spain, Portugal, Mexico, Costa Rica, Commonwealth of the Bahamas, Peru… And then there are the United States (all but Alaska, Hawaii, New Hampshire, and North Dakota)… For sheer variety, I’d have to go with Peru: coastline, mountains (including Machu Picchu), and the Amazon; eating alpaca, guinea pig, and several varieties of potatoes I’d never had before; holding a sloth and a (small) anaconda; seeing floating islands, and learning about local customs. I could go on and on

Places you never want to go to again: Pittsburgh. Nothing against the city itself, but it comes with lots of emotional baggage.

Favorite things to do: reading, of course! Closely followed by writing. But also I enjoy taking nature pictures, playing mahjong and duffer bridge.

Things you’d run through a fire or eat bugs to get out of doing: nothing—because that’s a high bar! But I really dislike housecleaning. (Straightening and decluttering aren’t nearly so odious.)

Most daring thing you’ve ever done: going down the Olympic luge run in Lake Placid, New York. I had to sign a release concerning possible injury or death. Parasailing, zip-lining, and white water rafting on the Colorado River were calm by comparison.

Something you chickened out from doing: hang gliding. I’ve never been confident of my upper body strength.

The nicest thing a reader said to you: from an editor, “The tale has a lovely and sensitive perspective, quite evocative of my own impressions of the Tri-state area with which I had a certain sympathy. One thing I could not possibly do is offer you comments or suggestions that would ‘improve’ it.” From a reader at large: “Yours was the best story in the anthology.”

The craziest thing a reader said to you:” Did you ever consider making her a Southern Belle?” This comment was about Clara, my protagonist who is a good natured prostitute during the Civil War, specializing in men with “soft” fetishes.

Thank you, Heather, for inviting me to write this—to reflect on things that seldom come to mind.

About Vivian:

Winner of the Sandra Brown Short Fiction Award for 2004 for her story "Good Works." Formerly a waitress, percussionist, rat-runner, professor, association executive, dean, vice president for academic affairs, and research consultant. Currently a writer.

Let’s Be Social:

Website

#WriterWednesday Interview with Author Liz Boeger

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I’d like to welcome Liz Boeger to the blog for #WriterWednesday!

A few of your favorite things:

My new all-in-one mom cave houses my teach-from-home office, writing nook, and quilting corner.

Things you need to throw out:

Nothing. No, don’t look in the garage or my office closet. What do you mean, “What am I going to do with all of that fabric?”

Things you need for your writing sessions:

My computer and sticky note paper for scritch-scratched thoughts. A window, preferably looking into my garden. Quiet, I prefer morning sunshine, coffee-hot, half & half, no sugar. Life’s too short for cold coffee and skim milk. After lunch I swap out to Diet Mountain Dew.

Things that hamper your writing:

Social Media distractions and television. I’m still trying to rein in the web-surfing. I have a TV wall mount in my new office, but I covered it up with a shelf-no time for TV. Besides, you can watch reruns of the Gilmore Girls only so many times, right?

Things you love about writing:

Those moments when I’m pounding out a scene, only to find that my characters have a plot point or two to insert that I was not expecting. Oh, and I love my characters like family.

Things you hate about writing:

Scavenging for my many typos. It’s a little embarrassing to have red-pen-worthy grammar and punctuations issues in a book written by a teacher.

Words that describe you:

Skeptical Optimist

Words that describe you, but you wish they didn’t:

Bossy—sorry, it’s an occupational hazard.

Favorite smell:

Citrus-lemons-oranges-grapefruit-kumquats—all of it!

Something that makes you hold your nose:

Fish cooking in the oven or on the stove. I don’t mind it on the grill (outside.)

Something you’re really good at:

I have a talent for making lists and crossing things off my lists. Sometimes I add things I already did to the list, just so I have one more thing to cross off. It is a trait I’ve forced on my main character.

Something you’re really bad at:

Ugh, this whole tooting your own horn and book promotion business. That’s why I’m so grateful to the writing community for taking some of the sting out of it by being so supportive.

Last best thing you ate:

My sister’s secret recipe ginger snaps are the purest form of deliciousness I’ve ever tasted.

Last thing you regret eating:

Way too many of my sister’s secret recipe ginger snaps…No, wait. No regrets there. Keep ‘em coming, Sis!

Things you always put in your books:

My pets and my favorite Florida scenery.

Things you never put in your books:

Real people I know or events that are too disturbing.  I’ve seen a lot as an educator that is just too heartbreaking to put into a cozy or traditional mystery. Yes, I write about murder, but I keep the violence mostly off page and try to balance it with kind and quirky people you care about and want to root for.

Things to say to an author:

“You’ve got some writing chops! I’ve read all your books.” 

Things to say to an author if you want to be fictionally killed off in their next book:

“You’ve got some writing cops, babe!” (or darlin’, or sweet cheeks, or a similarly endearing and wholly inappropriate moniker.)

Favorite places you’ve been:

The beach (any beach), my grandparents’ farm, Crystal Springs Preserve.

Places you never want to go to again:

Jammed in the crowd under the stadium at the Strawberry Festival waiting for the gates to open when the crowd behind you thinks they already have. Yeah, no way.

Things that make you happy:

Riding my recumbent tadpole trike on a sunny morning—gardening—quilting—talking with people who loved reading my books and who want to know more about the education world and the Florida setting described in the series.

Things that drive you crazy:

My poor organizational skills and my personal battle against holding onto “stuff” longer than necessary. See #1 above.

The nicest thing a reader said to you:

They thought my main character was a hoot and someone they’d want to hang out with.

 The craziest thing a reader said to you:

Since my book is being released on August 30th, it’s too soon to answer this one. I’ll have to get back to you. 😊

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About Liz:

Liz Boeger’s stint as a swimsuit model peaked in kindergarten. Her fallback career as a mystery author didn’t surface until she hit the mid-century mark. In between, she wrangled children, adults, and the occasional Florida panther as a teacher and school administrator. And that encounter with the U.S. Secret Service may show up in a plot someday.

Her multi-award nominated mystery series is inspired by her childhood nearby Rattlesnake, Florida. If you love your mysteries with a cozy edge, some Southern snark, and quirky characters you’d love to hang out with, this series is for you. Member of Sisters in Crime, SinC Guppies, and Florida Writers Association.

She’s a graduate of Tampa’s Robinson High School, The University of Tampa, and Saint Leo University. Her hobbies, other than plotting murder, include gardening, quilting, and cheering all things great about her hometown, Tampa!

 Let’s Be Social:

 Moccasin Cove Mysteries blog

 Twitter

 Facebook

 Amazon Buy Link

 Universal Buy Link to other Retailers

Adding Followers - Tips for Authors

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Building your social media following, a key part of your author platform, is a lot of work. It takes time and a presence on these sites.

An author asked me recently how I find readers and book bloggers since he’s getting ready for a book launch. My advice is to start WAY before you have a book coming out. “Social” is the important part of social media. You will have more success building a following if you take part in conversations, share information (not just buy my book), and celebrate with others. Here are some of the things I’ve learned through the years.

  • Figure out how much time you can spend on your sites. You should have a daily presence on the key ones (e.g. Facebook, Twitter, and Instagram). I still have a day gig, so I get up early in the morning, I check on sites at lunch, and I spend some time in the evening. I visit Pinterest, BookBub, Goodreads, and LinkedIn about once a week. Remember, you still need to write your next book and do the hundreds of other things you do each day.

  • You need regular, interesting content on your sites. One day a week, I schedule the next week’s worth of Instagram and Twitter posts. I use Creator Suite (in Facebook) to schedule Instagram, and I use TweetDeck for Twitter. For whatever reason (Facebook’s algorithm gods), I’ve found that scheduled Facebook posts on my author page don’t work as well as daily posts, so I do those manually. You need to find what works for you. I typically schedule two posts a day. For Twitter, I schedule a third in the wee hours of the morning when I’m sleeping. From my analytics, I learned that I picked up different followers in other time zones.

  • People want to learn things. Every post shouldn’t be buy my book or here’s where you can buy my book. Share news, pictures, adventures, and funny stories. Figure out topics that interest you (e.g. cooking, boating, traveling, etc.) and share those types of items. Pets are popular, too.

  • You need to interact on these sites. That means liking, commenting, and sharing content. You also boost the exposure of a post when you respond to the comments. Tag people in posts and comments. People like to be a part of things and to be recognized.

  • Don’t make someone else’s celebration about you. Be genuine. I can’t tell you how many book launch or other posts that I’ve seen authors try to hijack by posting comments like, “If you like his book, you’ll like mine, and here’s the link.”

  • You don’t have to follow everyone who follows you. There are a lot of bots and lonely hearts out there. It’s tempting to accept every invitation, but be careful. While it may look like you have large numbers with all the bots and fake accounts, these aren’t real people or readers who you want to interact with.

  • Make sure that you view your analytics on these sites to see what is working. The analytics page has a lot of good information. You can see what posts and what times work the best for the most interaction. For all of my sites, week day mornings and week day afternoons seem to be when the majority of my followers are online. Twitter is a little different, I see a lot of activity in the morning, early evening (my time), and after midnight. I schedule my posts for these times.

  • For Facebook, you can invite your friends to follow your page. You can also click on the icon that shows who liked/reacted to your post, and a pop-up appears for you to invite these people to like your page.

  • Look at writers who are similar to you. Click on who they follow and who follows them. Go down the list and add people who look interesting.

  • Search hashtags of topics you’re interested in. (e.g. #books, #reading, #dogs #cooking, #blogger, #podcast, etc.) See who also follows these topics and add the interesting ones.

  • About every month or so, I use tools to clean up my Twitter (Twitonomy) and Instagram (Analyzer Plus) followers. There are a lot of accounts out there that follow you and drop you when you follow them back. I go through the list and unfollow ones with no activity or that don’t follow me back.

Building a following takes time. You can’t do “hit and runs” where you post and disappear, and all your posts can’t be a sell. I spent almost a year ahead of my next series launch doing things each day to build my mailing list, blog following, and social media spread. It’s worth it. You will see steady growth. When I started, I had three Twitter followers.