My 2017 Wine Tour - Stop #3 - The Rosemont Vineyards and Winery in LaCrosse, VA

The 50 Shades of Cabernet authors signed books yesterday at the Rosemont Vineyards and Winery's Art Festival. The house and grounds are lovely. We met so many new friends, and I bought a bottle of their Virginia Red for Father's Day.

The vendors had so many beautiful arts and crafts. And a lot of the lake people (Lake Gaston, Kerr Damn, and Buggs Island) brought their dogs for a stroll. Add this one to your list.

Here's what I learned on this stop of my summer wine tour. Wine Away (Red Wine Stain Remover) is wonderful. One of the gals spilled wine on her shirt. The stain was gone after she used this. My writer friend, Ellery Adams, said that it has saved her couch cushions before.

I'm enjoying my wine tour this summer, and for a girl who used to buy wine in a box, I'm learning a lot. Some of our writers will be at the Williamsburg Winery next Saturday. Stop in and see them.

7 Things Writers Need to Know about Cybersecurity

Recently, I attended RVASec, a cybersecurity conference in Richmond, VA. Mikko Hyponnen of F-Secure was the keynote speaker. He is also the curator for the Malware Museum at the Internet Archive. He focused on where we've been and what's next with technology. He also talked about vulnerabilities and things we need to be aware of in this every-changing world.

Here are seven things I learned from his presentation:

  1. We've experienced the Internet revolution. Right now, we're experiencing the Internet of Things (IoT) revolution. There are thousands of smart devices out there, and you need to consider security. He said that the next big revolution will be Artificial Intelligence (AI). I'm not sure I'm ready for the rise of the machine just yet.
  2. The first case of ransomeware happened in 1989. I thought it would be in the late 90s or 2000s. Cybercrimes have been around for a while.
  3. He reiterated this point several times. DO NOT CLICK on the ENABLE content button on websites. He called this the "please infect by PC" button.
  4. "Data is the new oil." You will not be able to avoid smart devices. Soon, anything that plugs in will have some kind of smart of computer component. He gave lots of examples like smart mattresses and smart lightbulbs. And these devices are sending data and analytics about your use of them back to the manufacturer.
  5. Appliances and other smart devices (that we don't think of as computers) will come with software licensing agreements and configuration instructions. Anything that runs on electricity will eventually be connected to the Net.
  6. Your smart devices (cameras, lightbulbs, thermostats, etc.) are vulnerable. If you take it out of the box and plug it in without reading the instructions and checking the security settings, you could be susceptible to hacks or attacks. (If you can turn a camera on or unlock a door with your phone, so can a hacker.)
  7. Make sure that you set strong passwords on your devices. Things that are easy to remember are also easy to hack.

I love new technology and gadgets, but I think it's also good to have a healthy awareness of some of the dangers of lax security. What's your favorite smart device?

Selecting Book Appearances - It's Not All ROI

I have a writer friend who chooses all of her appearances, conferences, and events by how many books she thinks she'll sell. She calculates her transportation costs and expenses, and then makes her decision on whether or not to attend. I admire her attention to detail - down to her mileage spreadsheets.

Writing/publishing is a business, and authors need to treat their time, resources, and expenses in those terms, but a strict return on investment (ROI) may overlook some tangential or long-term benefits. I've done some smaller events or events where we didn't sell that many books, but I did gainother benefits and opportunities. Here are some examples:

At a small, independent book store, I met two women who later invited me to be on a panel at their group's writing conference.

At a school-sponsored book fair, I met several folks who had an interest in mysteries and joined our local chapter of Sisters in Crime. Both are active members now in our organization.

At an outdoor festival, we met a local DJ who asked us to do interviews for his radio station.

I also collect email addresses and contacts at every event. This expands my audience for newsletters and announcements.

I love to talk to school groups and colleges. These don't usually lead to direct sales, but every kid gets a bookmark. It's important to encourage others, especially young talent. And as a student, I had authors who took the time to visit my schools.

I try a lot of events. I like opportunities to network and talk about my book. I am very fortunate that I'm part of several writing groups and anthology groups. We're often asked to provide panels, workshops, and authors for special events. And we partner at events and book signings. There is nothing worse than sitting in a book store all by yourself.

My guidelines for choosing events are:

  1. I don't have to do every event that comes along.
  2. I should enjoy the events I choose to attend. If I don't, I can skip it next year.
  3. Do I have the availability? I need to make sure that I have time to write the next book. My free time is limited, and I can't be on the road every weekend.

What advice to you have for choosing book marketing events?

100 Writerly Bookish Types You Need to Follow on Twitter

Twitter is an amazing site for research and building relationships. And there are so many great writers, editors, agents, and book bloggers out there. Here is my list of 100 tweeters that you need to check out. Happy tweeting!

  1. Alan Orloff
  2. Ally Shields
  3. Annie Acorn
  4. Art Taylor
  5. Barb Goffman
  6. Bill Crider
  7. Bits About Books
  8. BOLO Books
  9. Book Blogger April
  10. Book Bloggers Intn.
  11. Book Celebration
  12. Book Reviews Geek
  13. Book Swag
  14. Books and Spoons
  15. Carole Colbert
  16. Celebrate with a Book
  17. Colleen
  18. Cozy Chicks
  19. Creatures 'n Crooks
  20. Cynthia Kuhn
  21. Cyrus Webb
  22. Deborah Coonts
  23. Diane Vallere
  24. Dru
  25. Edith Maxwell
  26. Elaine Viets
  27. Eleanor Cawood Jones
  28. Ellen Byron
  29. Ellery Adams
  30. Enrique Gonzales
  31. Fiona Quinn
  32. G. M. Malliet
  33. Gigi Pandian
  34. Halli Ephron
  35. Hank Phillipi Ryan
  36. James River Writers
  37. Jeanne Adams
  38. Jenny Milchman
  39. Jim Jackson
  40. Judging More Than the Cover
  41. Julie Valerie
  42. Jungle Reds
  43. Kait Carson
  44. Kat Stiles
  45. Kris Spisak
  46. Krista Davis
  47. Kristi Tuck Austin
  48. Kristin Kisska
  49. Kristin Wright
  50. Larissa Reinhart
  51. Leah St. James
  52. Lelia G
  53. Linda Hill
  54. Lisa Haselton
  55. Liz Gavin
  56. Lori Caswell
  57. Lori Rader-Day
  58. Lyn Brittan
  59. LynDee Walker
  60. Maggie King
  61. Mary Behre
  62. Mary Burton
  63. Mary Feliz
  64. Mary Miley
  65. Midsummer Reads
  66. Mollie Cox Bryan
  67. Mrs. Blogg's Books
  68. Mysteristas
  69. Nancy Cohen
  70. Nancy Naigle
  71. Pat Concodora
  72. Pizzazz Book Promo
  73. Promocave
  74. Rachel Thompson
  75. Rachelle Gardner
  76. Read Your Writes
  77. Readers Gazette
  78. Reading Sanctuary
  79. Rhys Bowen
  80. Rosemary Shomaker
  81. Rosemary Stevens
  82. Sacha Black
  83. Shawna C
  84. Sherry Harris
  85. Sisters in Crime
  86. Sparkle Abbey
  87. Stacy Juba
  88. Stephen Bentley
  89. Susan M. Boyer
  90. Suze Lavender
  91. Suzie81Blog
  92. Terry Tyler
  93. The Bookshelf Café
  94. The Wicked Cozy
  95. Thrill Writing
  96. Tina Glasneck
  97. Truth about Books
  98. Vivian Lawry
  99. Whispering Stories
  100. And me... (Heather Weidner) I'd love to see what you're tweeting...

Don't Go It Alone - Find a Writer's Group

It can be lonely in your writing cave. Writers need to find their groups. It's important to have others to chat with, brainstorm ideas, and share celebrations (and setbacks). I am very fortunate to be a part of several writing groups.

I've been a member of Sisters in Crime for almost seven years. It's a wonderfully supportive group of mystery and thriller writers. Our local chapter has programs and opportunities for our writers. We've partnered with another chapter to produce two short story anthologies to provide our members publication and book marketing opportunities.

Several of our published authors in our chapter created Lethal Ladies Write. We blog together and promote each other on social media. We also partner for book signings and workshops. My chapter also has a critique group, and their feedback on my works in progress is invaluable.

I am also a member of SinC's online chapter, the Guppies (The Great Unpublished). It's another supportive group, that even when folks are published, they hang around to offer assistance and information. They offer online workshops, training, and listservs for a variety of interests.

I joined James River Writers last year, and I wondered what took me so long. It is based in Richmond, VA. This group celebrates and supports all kinds of writing. It offers programs, workshops, and an annual writing conference that grows and grows every year.

Each of these groups off me support, new ideas, advice, and comradery. And they also help me to understand that I'm not alone on my writing journey. Sometimes, I need to be reminded of that.

There are a variety of writing groups out there, some local and others online. Some are genre-specific, and others are more general. Here are some you should check out:

What I Learned from "Murder Shorts - Short Stories"

I attended "Murder Shorts - Short Stories" at Malice Domestic 2017. Here's what I learned from this fun bunch of short story authors: Leone Ciporin, Teresa Inge, KM Rockwood, Alan Orloff, and Maggie King.

  1. The group liked the short story format. They felt they could experiment more as writers in this compact format.
  2. Short stories are seeing a resurgence. Check out Spine Tingler Magazine, Flashbang.com, Mystery Weekly, and Woman's World. They all pay for mystery submissions.
  3. Visit Sandra Seaman's blog to see calls for publication for short stories.
  4. Readers care about the characters in short stories. The characters are often ordinary people in ordinary settings.
  5. Characters are important in short stories. Description and dialogue help create the picture for the reader.
  6. I loved Alan Orloff's advice for writers - BIFOK! (Butt in Chair; Fingers on Keyboard). You just have to sit down and write.
  7. You have a small space in a short story; every word must count.
  8. Use both sides of your brain when you write. Your creative side writes and plots, while your analytical site proofreads and edits.
  9. Don't edit as you write. Just write. Revise later.
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My 2017 Wine Tour - Stop #2: Mermaid Winery - Norfolk, VA

Yesterday, we had a book signing for 50 Shades of Cabernet at the Mermaid Winery in Norfolk. It's billed as Virginia's urban winery. This is such a great place. I grew up in Tidewater, and I hardly recognized W 22nd Street. The city is alive with so many neat places, and the Mermaid Winery is definitely a place you need to check out. The food, atmosphere, and staff were wonderful.

Okay, I'm a wine novice, so I'm learning a lot on this wine/book tour. The Mermaid Winery has metal glass holders for those doing tastings. I loved the tree of wine glasses.

The staff set up a wine tasting for our book launch. I spotted a glass with a pretty shade of red at the bar. I asked the wine steward about that particular wine, and she replied, "That's the dump cup." I've still got a lot to learn.

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Back Row l-r: Jayne Ormerod, Kristin Kisska, DJ Lutz, Ken Wingate Front Row l-r: Teresa Inge, me, Rosemary Shomaker, and John Koehler

Back Row l-r: Jayne Ormerod, Kristin Kisska, DJ Lutz, Ken Wingate Front Row l-r: Teresa Inge, me, Rosemary Shomaker, and John Koehler