All authors need a website with your current information and all your books. Getting people to visit your website can be a challenge sometimes. Here are some ideas to drive traffic to your website.
Have a blog on your website and blog regularly. Pick a schedule that works for you and try to stick to it. Find your niche of what you want to share (e.g. tips about writing, social media tips, book promotion ideas, recipes, crafts, etc.).
Share links to your blog posts on your other social media sites for advertising.
Make sure to put your website’s URL on all of your other social media sites. If there’s not a specific field for it, make sure to include it in your biography or description.
Find other authors like you and do a blog take-over. She posts on your blog while you post on hers. You swap audiences and hopefully introduce new readers to you.
Find ways to have guest bloggers or interviews of others on your blog. When the guests share your post, other readers find your site. On my Pens, Paws, and Claws blog, we have #WriterWednesday interviews with guest authors.
Build a network (formal or informal) of other bloggers/writers who will share each others’ posts. You spread your reach to all their followers.
Review books on your blog.
Do guest posts on others’ sites. Include your biography, website URL, book links, and social media links at the bottom of your post.
Put your website’s URL on your bookmarks and business cards.
Some authors give away freebies or have contests on their websites. Others give away short stories or excepts from a future work.
Make sure you keep your content on your blog/website current. If people visit, and things are dated, they often don’t return.